Starting March 31, 2022, you will no longer see ad suggestions for expanded text ads. If you have auto-apply for ad suggestions enabled, suggestions recommended until March 31, 2022 will continue to be applied until April 14, 2022. Learn more about changes to expanded text ads.
Microsoft Advertising can help manage your campaign performance by creating ad recommendations to improve your ads' visibility, bid tactics, and keywords and targeting.
Since more ads often yields better results, ad recommendations could also mean the suggestion of additional ads—such as responsive search ads and multimedia ads—for ad groups that appear to be underperforming. Research shows that ad groups with three or more quality ads can get up to 15% more clicks than those with only one ad. Microsoft Advertising's AI helps by identifying ad groups that show potential for better performance and creating new ads based on your existing ads.
You can opt in to allow Microsoft Advertising to automatically create and apply more ad variations when they're needed. You'll still have the option to review, edit, apply, or dismiss any ad suggestions within the review period; but Microsoft Advertising can also handle the process with no attention or action from you.
Applied recommended ads join your ad group's rotation for potential appearance in searches. When they start appearing, you can track their performance along with that of your other ads in Ads & extensions. To distinguish ads created by Microsoft Advertising from those you created, add the Automated ads column to your table.
Ads that automatically applied to your ad group show Yes in the Automated ads column. Ads that show No in that column reflect if you've made any changes to ad content.
You can always review and edit suggested ads before they go live.
When you dismiss all recommendations, you will no longer receive recommendations of the type displayed in that tile.
Any ads or content created by Microsoft Advertising as part of this program are subject to editorial review and will remain your content as defined by your Microsoft Advertising Agreement.