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What are Local Inventory Ads?

What are Local Inventory Ads?

Learn about Local Inventory Ads for your Microsoft Shopping Campaigns.
Important

Local Inventory Ads are currently available in the United Kingdom and United States.

Local Inventory Ads are an advertising format for your Microsoft Shopping Campaigns that allows you to showcase your products and local retail store information to nearby shoppers on Bing.com.

Why use Local Inventory Ads?

  • More volume. By using Local Inventory Ads, you can use both retail stores and online stores to provide a better shopping experience for your customers and boost your click-through rates (CTR) and click volumes.
  • Increase sales at brick-and-mortar locations. Local Inventory Ads provide an opportunity for you to increase foot traffic and sales in your retail stores.
  • Promote products available locally. You can promote products that are available only in your retail stores.

Setting up Local Inventory Ads

Follow the steps below to get set up with Local Inventory Ads. This is important: The steps must be completed in the order listed below.

  1. Provide store location data: Import store location details from your Google My Business account to Microsoft Advertising. You only need to do this once at the manager account level.
  2. Upload online products information (optional): Upload online products feed through Microsoft Merchant Center. If you are already using Microsoft Shopping Campaigns, this step may not be required.
  3. Submit local products information: Create and submit local products feeds through Microsoft Merchant Center.
  4. Upload inventory information: Upload local products inventory feed through Microsoft Merchant Center.
  5. Enable Microsoft Shopping Campaigns into Local Inventory Ads: Enable existing Microsoft Shopping Campaigns into Local Inventory Ads.

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