Advertising Editor Advertising Intelligence

Import business location data

Set up an automated feed for your location data by integrating with the Google My Business public API.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Location extensions in Microsoft Advertising are managed manually, so many use the API, Microsoft Advertising Editor, or bulk update to update location extensions in bulk every few weeks. To make it easier, you can set up an automated feed for your location data by linking your Microsoft Advertising account to your Google My Business or Bing Places account. If you use location extensions or Local inventory ads, read on to learn how to set up an automated feed for your business location data.

At a glance

  • Automate location extension management. Stop manually managing location extensions.
  • Leverage additional data from Google My Business or Bing Places for more products.
  • Get accurate location data already verified via Google My Business or Bing Places.
How do I set up the automated business data feed?expando image

Before you get started, here are a few things to keep in mind:

  • The automated feed can only be set up in the UI and you only manage association of location extensions in the Ads & extensions tab. The grid in the Tools > Business locations will only display location feed items that have been imported into Microsoft Advertising from Google My Business or Bing Places. If the location is deleted in Google My Business or Bing Places, it will be deleted in Microsoft Advertising as well.
  • Once the automated business data feed is set up, the data is refreshed every 24 hours.

  1. From the top menu, select Tools > Business location feed.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Business locations.

  2. Select Choose import options > Import from Google My business and sign in to your Google My Business account.
  3. Choose the account you want to import and select Continue.
  4. Optional: Filter import details. When you add a filter, only locations that meet the conditions will be imported to Microsoft Advertising.
  5. Select Import.
How do I disconnect from Google My Business or Bing Places?expando image

By deleting the link to your Google My Business or Bing Places account, you'll also be deleting your automated feed set-up. Until you link another Google My Business or Bing Places account, you'll continue to see the previous data, which will continue to be active. If you unlink your account and link to a new one, the previous location data will continue to appear (with a "Deleted" status), along with the new feed data.

  1. From the top menu, select Tools > Business location feed.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Business locations.

  2. Select Choose import options > Import from Google My business and sign in to your Google My Business account.
  3. Choose the account you want to import and select Continue.
  4. Optional: Filter import details. When you add a filter, only locations that meet the conditions will be imported to Microsoft Advertising.
  5. Select Import.
  6. Select Delete next to your Google My Business or Bing Places account information.
  7. Select OK.
How do I create location extension associations with my business location data? expando image

  1. From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.

  2. Select Location Extensions and select Account.
  3. Select Create Ad Extension.
  4. Select the location extension you want to add from the Available Location Extensions list and then select +.
  5. Select Save.
Note

Please note that you can also create location extension associations under Account, Campaign, or Ad group.

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