Types of audiences

In-market audiences: Reach people who are ready to buy

Learn how to use in-market audiences to increase conversions and improve bids and targeting.
Note

Learn more about where in-market audiences are available.

In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, including searches and clicks on Bing and page views on Microsoft services. Microsoft Advertising supplies the curated list of potential customers, unlike remarketing in a paid search where the advertiser creates the list. You can target and modify bids for these audiences by associating in-market audience lists to ad groups or campaigns, similar to what you do with remarketing lists.

Why use in-market audiences?

Increase conversions. Reach curated audiences that are more likely to convert in your category.

Improve bids and targeting. Set up your ad group or campaign to be exclusive to an audience with an in-market audience or available to everyone, but with a bid adjustment for your targeted audience.

Simple set-up. In-market audiences are simple to set up and don’t require UET tags.

Using in-market audiences


Note

In-market audiences are just one of our audience targeting options.