Microsoft Advertising features

Learn about the different features offered by Microsoft Advertising.

With Microsoft Advertising, you have different tools you can use manage your campaigns. Here's a quick look at what you can do in each Microsoft Advertising application.

Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Easily import campaigns from Google Ads to Microsoft Advertising Learn how to create great ads Advertise globally or locally Reach customers in any country or region, or within a specific distance from your business Measure campaign performance with reporting Track your online advertising budget and spend Evaluate ad and keyword performance Develop insights for optimizing campaigns Create a catalog for your products with Microsoft Merchant Center	Manage multiple accounts simultaneously Make multiple changes quickly with bulk editing tools Copy and paste keywords, ads, even whole campaigns from one account to another Make changes before uploading to your account Work offline Easily import campaigns from Google Ads to Microsoft Advertising	Advertise globally or locally Reach customers in any country or region, or within a specific distance from your business Measure campaign performance with reporting Track your online advertising budget and spend Evaluate ad and keyword performance Develop insights for optimizing campaigns Create a catalog for your products with Microsoft Merchant Center

Microsoft Advertising features in Microsoft Advertising Editor and Bing Ads API

Here are lists of features and which tool allows you to do each one:

Ad types	Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Text	Yes	Yes	Yes
Dynamic search ads	Yes	No	Yes
Product ads	Yes	Yes	Yes
App install ads	Yes	No	Yes

Campaign settings	Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Campaign types	Ad, Shopping	Ad, Shopping	Yes
Shared budgets	Yes	No	Yes

Bid settings	Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Flexible bid strategies	Yes	Yes	Yes
Enhanced CPC	Yes	Yes	Yes
Automatic CPC	Yes	No	Yes
Keyword bidding	Yes	Yes	Yes

Targeting	Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Location and advanced location	Yes	Yes	Yes
Day of the week/time of day	Yes	Yes	Yes
Age and gender	Yes	Yes	Yes
Device	Yes	Yes	Yes

Ad extensions	Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Location extension	Yes	Yes	Yes
Call extension	Yes	Yes	Yes
Sitelink extension	Yes	Yes	Yes
Image extension	Yes	No	Yes
App extension	Yes	Yes	Yes
Callout extension	Yes	Yes	Yes
Review extension	Yes	Yes	Yes
Structured snippet extension	Yes	No	Yes
Automated extension	Yes	No	No

Other	Microsoft Advertising	Microsoft Advertising Editor	Bing Ads API
Upgraded URLs	Yes	Yes	Yes
Universal Event Tracking	Yes	No	Yes
Microsoft Merchant Center	Yes	No	Yes
Remarketing / Audiences	Yes	Yes	Yes
Shared negative keywords	Yes	Yes	Yes
Website exclusion	Yes	Yes	Yes
Change history	Yes	No	Yes