Microsoft Advertising features

Learn about the different features offered by Microsoft Advertising.

With Microsoft Advertising, you have different tools you can use manage your campaigns. Here's a quick look at what you can do in each Microsoft Advertising application.

Microsoft Advertising Microsoft Advertising Editor Bing Ads API
  • Easily import campaigns from Google Ads to Microsoft Advertising
  • Learn how to create great ads
  • Advertise globally or locally
  • Reach customers in any country or region, or within a specific distance from your business
  • Measure campaign performance with reporting
  • Track your online advertising budget and spend
  • Evaluate ad and keyword performance
  • Develop insights for optimizing campaigns
  • Create a catalog for your products with Microsoft Merchant Center
  • Manage multiple accounts simultaneously
  • Make multiple changes quickly with bulk editing tools
  • Copy and paste keywords, ads, even whole campaigns from one account to another
  • Make changes before uploading to your account
  • Work offline
  • Easily import campaigns from Google Ads to Microsoft Advertising
  • Advertise globally or locally
  • Reach customers in any country or region, or within a specific distance from your business
  • Measure campaign performance with reporting
  • Track your online advertising budget and spend
  • Evaluate ad and keyword performance
  • Develop insights for optimizing campaigns
  • Create a catalog for your products with Microsoft Merchant Center

Microsoft Advertising features in Microsoft Advertising Editor and Bing Ads API

Here are lists of features and which tool allows you to do each one:

Ad types Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Text Yes Yes Yes
Dynamic search ads Yes No Yes
Product ads Yes Yes Yes
App install ads Yes No Yes
Campaign settings Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Campaign types Ad, Shopping Ad, Shopping Yes
Shared budgets Yes No Yes
Bid settings Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Flexible bid strategies Yes Yes Yes
Enhanced CPC Yes Yes Yes
Automatic CPC Yes No Yes
Keyword bidding Yes Yes Yes
Targeting Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Location and advanced location Yes Yes Yes
Day of the week/time of day Yes Yes Yes
Age and gender Yes Yes Yes
Device Yes Yes Yes
Ad extensions Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Location Extension Yes Yes Yes
Call Extension Yes Yes Yes
Sitelink Extension Yes Yes Yes
Image Extension Yes No Yes
App Extension Yes Yes Yes
Callout Extension Yes Yes Yes
Review Extension Yes Yes Yes
Structured Snippet Extension Yes No Yes
Automated Extension Yes No No
Other Microsoft Advertising Microsoft Advertising Editor Bing Ads API
Upgraded URLs Yes Yes Yes
Universal Event Tracking Yes No Yes
Microsoft Merchant Center Yes No Yes
Remarketing / Audiences Yes Yes Yes
Shared negative keywords Yes Yes Yes
Website exclusion Yes Yes Yes
Change history Yes No Yes

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