Sitelink Extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 20 Sitelinks. By default, the Sitelinks are set at the campaign level, however, you can also set sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign. With Sitelinks you can:
You can add up to two lines of descriptive text under each Sitelink Extension. These enhanced Sitelink Extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced Sitelink Extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. It might take some time for new campaigns to start showing Sitelinks Extensions due to time required to build a history and quality score for the campaign.
An ad can display two to six Sitelinks or Dynamic Sitelinks with descriptions, or two to six sitelinks in a single row without descriptions, which will be determined by Microsoft Advertising. When displaying an ad, Microsoft Advertising determines which links are most relevant to the ad being displayed and includes those with your ad. However, you can influence which links are included. Links that you enter at the top of your list receive higher priority than those lower in the list. Learn more about Sitelink Extensions policies.
Ability to set up in: All Bing markets
Serves in: All Bing markets
Head over to the About ad extensions page for instructions to: