Your tracking template might not be working because your final URL, mobile URL or tracking templates don't meet the following validation rules.
Tracking templates at the account, campaign, and ad group level must include a parameter that inserts your landing page URL using either the {lpurl} or other advanced parameters. Once your ad is clicked, these parameters will insert your final URL. If you don’t include a URL insertion parameter in your tracking template, your landing page URL will break.
Parameter | What it returns |
---|---|
{lpurl} |
The Final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} isn't at the beginning of your tracking template, all characters that are not letters, numbers, or the following punctuation characters will be escaped: -, _, ., !, *, (, and ). Example:
|
{lpurl+2} | The Final URL, escaped twice. Useful when you have a chain of redirects. |
{lpurl+3} | The Final URL, escaped three times. Useful when you have a chain of redirects. |
{unescapedlpurl} | The Final URL, unescaped. |
{escapedlpurl} | The Final URL, escaped. Escapes all characters that are not letters, numbers, or the following punctuation characters: -, _, ., !, *, (, and ). |
{escapedlpurl+2} | The Final URL, escaped twice. Useful when you have a chain of redirects. |
{escapedlpurl+3} | The Final URL, escaped three times. Useful when you have a chain of redirects. |