Dynamic search ads provide a streamlined, low-touch way to make sure customers searching on the Microsoft Search Network find your products or services.
Dynamic search ads are available in Albania, Andorra, Argentina, Aruba, Australia, Austria, Bahamas, Bangladesh, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Brunei, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Guiana, French Polynesia, Germany, Greece, Guam, Guatemala, Guyana, Haiti, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Mongolia, Montenegro, Montserrat, Nepal, Netherlands, New Caledonia, New Zealand, North Macedonia, Norway, Panama, Paraguay, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, Vatican City, Vietnam, United Kingdom, United States, Uruguay, and Venezuela.
Dynamic search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Using them will:
Dynamic search ads are most appropriate for two types of advertisers:
To enable dynamic search ads within an existing search campaign, navigate to the campaign's Settings page. Locate the Dynamic search ads option, select Enable dynamic search ads, then select Save. You can now add Dynamic ad groups to your campaigns, which contain dynamic search ads and dynamic ad targets.
You can follow the steps below to enable dynamic search ads within a new search campaign.
Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Once you create your search campaign with dynamic search ads, it can take up to one week before your ads start to serve.
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Once an auto target has been created, its conditions cannot be changed.
Your website's content is analyzed by Bing's web-crawling technology. We crawl any webpage that is in Bing's index. If you suspect that some parts of your website are not being found by our web crawler, take a look at this Bing Webmaster article for information on why this might be the case and what you can do to fix it.
Yes, remarketing lists can be associated to ad groups containing dynamic search ads. Learn more about remarketing lists
Yes, tracking templates and custom parameters are supported at the campaign, ad group, ad, and auto target levels. Learn more about tracking templates