Structured snippet extensions: Add snippets that highlight your store's products or offers

Add extra snippets of text that highlights your store's products or offers.

Structured snippet extensions give potential customers more context on a specific aspect of your products and services. A structured snippet is made up of a header and a list of two to 10 values which correspond to the header. For example, you might use the header “Brands:” and the values “Windows, Xbox, Skype” to let customers know about what brands are available at your store.

This extension is not clickable and, similar to other extensions, will appear beneath your ad’s description. Structured snippets have no impact on the other extensions you’re already using.

Structured snippet extensions


Structured snippets may not duplicate what is already stated in the ad. Our full list of structured snippet extension policies can be found here.

The maximum amount of structured snippets that can be associated to a single campaign or ad group is 20. Keep in mind that your ads won’t always show structured snippets and, if they do, their format may vary. Like all ad extensions, structured snippets are free to add to your ad.

Ability to set up in: All Bing markets

Serves in: All Bing markets.

Comparing callout, filter link, and structured snippet extensions

Callout Filter link Structured snippet
When to use Showcase what makes your products or services unique. Create multiple links in your ad to specific products or services. Provide more context on specific aspects of your products or services.
Example "Free shipping • 24/7 Support" "Price: Under $20 • $20-$30 • $30-$50 • $50-$100 • $100-$150 • $150+" "Brands: Windows, Xbox, Skype"
Character limit 25 characters per callout 25 characters per value 25 characters per value
Minimum number 2 callouts 3 values 3 values
Maximum number 4 callouts 10 values Based on value length and screen size

Get started with structured snippet extensions

Head over to the About ad extensions page for instructions to:

  • Add, edit, and delete ad extensions
  • Associate ad extensions to campaigns and ad groups

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