Highlight your ad with extra snippets of text using Callout Extensions
Highlight your ad with extra snippets of text using Callout Extensions
Add extra snippets of text that highlights your store's products or offers.
Callout Extensions provide an extra snippet of text that highlights your website’s products or offers. This extension is not clickable and can appear in addition to your ad’s description. Providing additional details about your website can make your ad more relevant to potential customers.
Important
Callout text may not duplicate what is already stated in the ad. Our full list of Callout Extension policies can be found here.
Each campaign and ad group can have 20 Callout Extensions associated with it and a minimum of 2 callouts must be associated with the campaign or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts and if they do show callouts, the format it appears may vary. Callout Extensions are free to add to your ad.
Ability to set up in: All Bing markets
Serves in: All Bing markets, except China.
Callout Extensions can be created or edited at the account, campaign, or ad group level. To select the level you want to make the changes in, select Account, Campaign, or Ad group below the Ad Extensions tab.
You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.
From the main menu on the left, click All campaigns.
From the page menu, click Campaigns or Ad groups.
In the table, click the campaign or ad group you want to add an extension to.
From the page menu, click Ads & extensions.
From the top of the page, click Extensions.
If not already selected, click Callout Extensions and select Campaign or Ad group.
Click Create ad extension > Add new Callout Extension.
Select the campaigns or ad groups you want to add Callout Extensions to.
From the Available Callout Extensions list, select the Callout Extension that you want to associate with the selected campaigns or ad groups, and click Done.
Select the Callout Extensions from the Availabile Callout Extensions table.
Click Save.
Click Campaigns at the top of the page.
Click the Ad Extensions tab.
If not already selected, click Callout Extension.
Click Create ad extension.
Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
Select the available Callout Extensions and click Save.
From the main menu on the left, click All campaigns.
From the page menu, click Campaigns or Ad groups.
In the table, click the campaign or ad group you want to add an extension to.
From the page menu, click Ads & extensions.
From the top of the page, click Extensions.
If not already selected, click Callout Extensions and select Account.
Click Create ad extension.
From the Available Callout Extensions list, select the Callout Extension.
Click Save.
Click Campaigns at the top of the page.
Click All Campaigns in the left navigation page.
Click the Ad Extensions tab.
If not already selected, click Callout Extension and then Account.
Click Create ad extension.
Select the Callout Extension you want to add from the Available Callout Extensions list and click the arrow to move it over to the Selected Callout Extensions box.