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Instant reports: Download your Campaigns performance data

Find out how to download your Campaigns page statistic table as a report.
Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

To get an instant report on campaign or ad group performance, download the statistics table found on most tabs on the Campaigns page. Each download provides a different breakdown of basic campaign statistics in a .csv or Excel file, to conveniently share the information or to use for further analysis.

You can download tables from the following tabs:

  • Ads
  • Keywords
  • Audiences
  • Auto Targets
  • Change History
  • Dimensions
  • Competition

Download a table

  1. From the main menu on the far left, click All Campaigns.
  2. From the page menu, click the item you want to learn about. For example, Campaigns, Ad groups, Keywords, or Audiences.
  3. If you want, customize the data shown in the table —for example, using columns and filters, segments, and the date range.
  4. Click Download and then select the Format and Segment of the report.
  5. Click Download.
  1. On the Campaigns page, under All Campaigns on the left, click the campaign you want to learn about.
  2. Click the tab—for example, Ads, Keywords, Audiences or Ad Extensions—for the type of table that you want to download.
  3. If you want, customize the data shown in the table—for example, using columns and filters, segments, and the date range.
  4. Click Download and then select the Format and Segment of the report.
  5. Click Download.
Notes

  • Downloading tables from the Campaigns page is a quick way to get basic reports. For a greater selection of reports, or more detailed ways to dig into your data, create reports from the Reports page.

  • Because of number rounding that occurs in most computing functions, the decimal values shown in the total line might differ from tab to tab.

  • Any customization you make to table columns applies to tables in all campaigns in your account. If you have more than one account, you'll need to set those column preferences separately for each account.

  • Please note that report header names will always be in English regardless of the language of the associated data.

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