FAQ: Microsoft Advertising for iOS
FAQ: Microsoft Advertising for iOS
Stay up to date on your Microsoft Advertising campaigns using Microsoft Advertising App for iOS.The Microsoft Advertising App for iOS is a collection of simple tools that make it easy for you to stay on top of your campaigns from your mobile phone. For up-to-date information on releases and new features, check out What's New.
Here's what you can do in theMicrosoft Advertising App for iOS:
- Search for accounts, campaigns, ad groups, ads, keywords
- Change the status of campaigns, ad groups, ads, keywords
- Change the budget of campaigns
- Change the bid of ad groups, keywords
- View multiple performance metrics visually using graphs
- Visualize your account's Share of Voice report to see the impressions you're losing out on and possibly losing to your competitors.
- Edit the title, description, display, final URL, and device preference of an existing ad
- View editorial disapproval reasons and links to Microsoft Advertising policies
- Perform inline editorial appeals for existing ads
- Edit Expanded Text Ads on the go
- Add new keywords based on Keyword Opportunities
- Edit Keyword Opportunities before accepting them and receive new Keyword Opportunity notifications
- Add funds for prepay account
The Microsoft Advertising App for iOS requires that you have the following:
- iOS 8.0 or later version
- An email address associated to an existing Microsoft Advertising account to sign in to Microsoft Advertising
To sign in with your email address
If you already sign in to an existing Microsoft Advertising account with an email address, use the same Microsoft account email address.
- Enter the email address you use to sign in to Microsoft Advertising and tap Next.
- Enter your password and tap Sign in.
Having trouble signing in? Here are solutions to some of the reasons why you might be having issues:
- Problem #1: You're trying to sign in to the app with a Microsoft account email address, but it hasn't been associated to a Microsoft Advertising user yet. You're likely seeing the following error message: "We don't recognize this Microsoft account."
- Solution #1: To resolve this issue, you'll need to transition to using a Microsoft account to sign in. This enables you to sign into Microsoft Advertising using your email address and password.
- Problem #2: When you try to sign in to the app, you see the following message: "There is no Microsoft Advertising account associated with this email address."
- Solution #2: If your company is already using Microsoft Advertising, reach out to the person who manages the account and ask them to invite you as a new user. Once they do, you’ll be able to set yourself up as a user on the account and will then be able to sign in to the app successfully.
To sign out
- Tap More, and then Sign out.
- Tap the menu icon at the top left of the Dashboard, Favorites, Campaigns, or Alerts pages to get to the All accounts page.
- Select an account from the list.
- Tap the menu icon at the top left of the Dashboard, Favorites, Campaigns, or Alerts pages to get to the All accounts page.
- Select an account from the list.
- Tap the Billings tab at the bottom of the page.
- Tap the Billings tab at the bottom of the page.
- Tap the Pay now button.
- Confirm the payment and tap Yes.
View payment methods
- Tap the Billings tab at the bottom of the page.
- Under Payment Methods, tap Set up a primary card.
Set up primary payment method
- Tap the Billings tab at the bottom of the page.
- Under Payment Methods, tap Set up a primary card.
- Tap the three dots on the credit card you want to use as a primary card.
- Tap Set as Primary.
Note: To remove a card as the primary card, you must designate another card as "Primary."
If a card is placed on hold, you can:
- Continue to set as the primary card;
- Visit Microsoft Advertising online to make the payment and remove the card from being on hold; or
- Choose another card to set as "Primary"
View your metrics
From the Dashboard or Campaign summary pages, tap any of the performance data to see metrics on spend, clicks, impressions (Impr.), click-through rate (CTR), average cost per click (Avg. CPC), conversions (Conv.), average position (Avg. Pos.), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rate (Conv. Rate). Swipe the performance metric tiles to see additional metrics.
To view enlarged performance graphs, you can switch the phone's orientation or tap the enlarge icon on the bottom right of the graph.
Change the metrics display order
- Tap More > Settings.
- Tap Metrics Display Order.
- Tap Edit and then drag the metrics up or down.
- Tap Done to save your changes.
Graph
View performance graphs for your campaigns. You can view performance data for two metrics at a time by tapping the metric tiles above the graph. Swipe the tiles to see the second page of metrics. You can also tap and hold to see data in detail within the graph.
Table
View performance data at the campaign level in a table. Tap Campaigns, and then tap the arrow next to the performance metric to view the data in ascending or descending order.
Campaign status
- Tap Campaigns, and then tap the edit button on the top right.
- Select the campaigns you want to pause or enable.
- Tap Pause or Enable, and confirm that you want to make this status change.
- Confirm that you want to make this status change.
Ad group status
- Tap Campaigns, and then tap a campaign.
- Scroll to the bottom and tap the Ad Groups tab, and then tap the edit button on the top right.
- Select the ad groups you want to pause or enable.
- Tap Pause or Enable, and confirm that you want to make this status change.
Ad status
- Tap Campaigns, and then tap a campaign.
- Scroll to the bottom and tap the Ads tab, and then tap the edit button on the top right.
- Select the ads that you want to pause or enable.
- Tap Pause or Enable, and confirm that you want to make this status change.
Keyword status
- Tap Campaigns, and then tap a campaign.
- Scroll to the bottom and tap the Keywords tab, and then tap the edit button on the top right.
- Select the keywords groups you want to pause or enable.
- Tap Pause or Enable, and confirm that you want to make this status change.
Note
You can pause or enable an account in Microsoft Advertising or Microsoft Advertising Editor.
- Tap Campaigns, and then tap a campaign.
- In the Campaign Summary page, tap the calculator.
- In Budget Settings, enter your budget amount and select your budget type.
- Tap Save.
Ad group bids
- Tap Campaigns, and then tap a campaign.
- In the Campaign Summary page, scroll to the bottom and tap the Ad Groups tab.
- Select the ad group whose bid you want to change.
- In the Ad Group Summary page, tap the calculator.
- In Bid Settings, enter your new search network bid amount.
- Tap Save.
Keyword bids
- Tap Campaigns, and then tap a campaign.
- In the Campaign Summary page, scroll to the bottom and tap the Keywords tab.
- Select the keyword whose bid you want to change.
- In the Keyword Summary page, tap the calculator.
- In Bid Settings, enter your new keyword bid amount.
- Tap Save.
Note
You can only change your search network bid using the app. If you want to change a content or product ad bid, you’ll need to use Microsoft Advertising or Microsoft Advertising Editor.
If you have a prepay account, you need to add funds to your account before your ads can display on Microsoft Advertising. The minimum and maximum amount of money you can add to your account depends on the country of your billing address and the payment method you use to fund your account. You’ll see the minimum and maximum amounts allowed when you add your payment.
If you don’t have a payment method set up for your account, you can add it in Microsoft Advertising. Learn more
Add funds
- Tap More and then tap Billing.
- Tap Add funds.
- In the Add funds page, select the Payment Method and return to the Add funds page.
- In the Payment and Estimated Taxes section, enter the amount you want to add.
- Tap Pay now and confirm payment.
Add funds from the "Account balance is zero" alert
- Tap Add funds.
- In the Add funds page, select the Payment Method and return to the Add funds page.
- In the Payment and Estimated Taxes section, enter the amount you want to add.
- Tap Pay now and confirm payment.
Note
Adding funds from the mobile app is only available for prepay accounts with existing payment methods. For postpay accounts, sign in to Microsoft Advertising to pay your account balance.
From the Dashboard, tap Editorial Disapprovals to review your disapproved ads. Disapproved ads have a red triangle in the ad grid view. Tap on the ad to see the ad summary and tap on the Disapproved delivery status to view the list of reasons. Depending on the disapproved reason, you can edit your ad directly in the app or request an exception to be reviewed by the Microsoft Advertising team.
You can edit an existing ad's title, description, display, final URL, and device preference on the go.
To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any change syou make to your ad copy is done in real time.
Important
After February 1, 2023, you will no longer be able to create new or edit existing expanded text ads. For more information, see About responsive search ads.
You can edit an existing Expanded Text Ad's title, paths, ad text, and mobile URL on the go.
To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any changes you make to your ad copy is done in real time.
You can search in the Microsoft Advertising App to easily find specific accounts, campaigns, ad groups, ads, or keywords.
- Tap the search icon at the top right of the screen. (Note: The search icon is only available on certain pages in the app.)
- Enter your search query, and then tap Search on the keyboard.
- Tap on any result to see more details about an account, campaign, ad group, ad, or keyword.
- Tap Cancel to exit search.
- Sign in to Microsoft Advertising.
- Tap Shared Library, and then Bulk operations.
- Tap Automated rules.
- Tap Edit rule.
- Change the Email results selection
- Tap Save.
- Tap Dashboard under the performance graph.
- Scroll to the bottom and tap the Share of Voice tile.
The Share of Voice report available from the app provides a much more simplistic rollup at the account level. You can swipe through the carousel to see how each statistic contributed to your lost impression or tap an individual stat to focus more on. Take a look at the Share of Voice statistics provided in the app below:
| Performance statistic | What it is |
|---|---|
| Impression share | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of the estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. |
| Lost due to rank | The estimated percentage of impressions your ads did not receive due to issues with your ad ranking. |
| Lost due to expected click-through rate (CTR) | The estimated percentage of impressions your ads did not receive due to issues with expected click-through rate. |
| Lost due to budget | The estimated percentage of impressions your ads did not receive due to issues with your campaign's daily budget. |
| Lost due to bids | The estimated percentage of impressions your ads did not receive due to issues with your keyword bids. For example, your keyword bids are low and not competing will in the auction marketplace. |
| Lost to ad relevance | The estimated percentage of impressions your ads did not receive due to issues with ad relevance scores. |
Your Quality Score can be viewed from the campaigns, ad groups, and ads grids. Microsoft Advertising calculates how competitive your ads are in the search marketplace by measuring the relevance of your keywords, ads, and landing pages to your audience with its Quality Score metric. Quality Score is a weighted value between 1 (underperforming) and 10 (outperforming) used by advertisers to track the performance of changes they make to their ad copy and landing page to make them more relevant to their target audience
- Automated rules: Email results, Notify me
- Credit card will expire
- Keyword Opportunity suggestions
- Account balance alerts for low or zero balances
- Tap Opportunities on your dashboard and view the new keyword suggestions on the Keyword Opportunity card. Select Details or More to see the back of the card, where you can view the keyword list and opportunity information.
- Tap Add and add the new keywords or Dismiss to delete the opportunity.
Once an opportunity has been applied or dismissed, you can track your keyword change history on Microsoft Advertising.
When there are new Keyword Opportunities available, you’ll receive a notification, so you won’t miss any new suggestions. To view and edit the Keyword Opportunities:
- Tap on the notification from the Dashboard, where the card will show the summary.
- Tap Edit from the card to flip the card to see more details.
- Edit the details by selecting which keywords you want to add and by editing the bid details.
- Tap Apply.
- Launch Settings.
- Tap Microsoft Advertising.
- Tap Notifications.
- Make sure Allow Notifications is toggled on.
Your feedback helps us understand how you use our products so that we can improve your Microsoft Advertising App experience. Complaints, kudos, or bug reports are welcome! Sending your feedback to Microsoft Advertising is easy:
Tap More, and then Help and Feedback. From here, you can:>
- Tap Contact Support and select from the contact options listed.
- Tap Feedback and Suggestions and send us a message or visit the Feedback Forum.