Create an audience
Learn how to create an audience that you can associate to a campaign or ad group for audience targeting.
Audience targeting lets you show your ads to specific groups of people who are likely to be interested in your products or services. The first step in audience targeting is to create an audience.
How to create an audience
From the top menu, select Tools > Audiences.
Select Create audience.
- Give your audience a unique name.
- Select the audience type you want to use.
- Select Next.
- Follow the instructions in the appropriate audience type's article:
An audience takes up to 24 hours to build, and targeting for it won't take effect until that point.