This feature is available for setup in all Microsoft Advertising markets and is available to serve in all markets, except for China. Image extensions are eligible to serve on Copilot in Bing.
Adding visual elements to your ads not only helps them stand out, but also gives customers a better idea of what to expect when they click your ad. Adding an image extension—with one or more images—to your ad is a way to enhance your ad for free, because, as with any ad, you only pay when your ad is clicked.
Before you create your image extension, consider how you would like them to appear in your search ad. Both layout types can be displayed in mainline ad positions only. Both layout options can be used with any keyword. Keep in mind, though, that keywords must be relevant to the images and ad copy. Keywords can include brand, product, and category terms.
For information about smart image cropping, see About smart image cropping.
You can associate up to 1,000 campaigns and 1,000 ad groups with image extensions. And, each of these entities (account, ad group, or campaign) can contain up to 25 associated image extensions.
You have two different options when it comes to image layout:
Single image layout
If you only have one image to share (such as your logo), choose the Single Image Extension layout. You can select multiple images and we'll show them one at a time in your ads.
Up to 25 images can be associated with each account, campaign, or ad group. All uploaded images will be rotated one at a time during ad delivery. On computers, a single image layout displays as a rectangle that's cropped in various aspect ratios. On mobile devices, single images are cropped to a 1:1 square aspect ratio.
If you want us to show multiple images in an ad, choose the Multi-Image Extension layout. For this extension to serve, a minimum of five images must be chosen and you must select at least four image extensions to enable multi-image extensions. Multi-image extensions can appear with other ad extension; however, they will not serve with sitelink, enhanced sitelink, dynamic product, dynamic data, or price extensions card layout. If you want to maximize multi-image extension delivery, we recommend adding them to campaigns or ad groups that do not have these other types of extensions.
On computer devices, three images are displayed, and potential customers can advance the carousel to see more. On mobile devices, one image is displayed with the option to swipe to see more.
Also consider our image policies and how to best leverage stock images:
You're required to upload an image that meets the minimum dimensions of 703 x 368 pixels for the 1.91 : 1 aspect ratio. Then, we'll automatically crop your image so that it can serve in ad placements that use 1.78 : 1, 1.72 : 1, 1.69 : 1, 1.55 : 1, 1.5 : 1, 1.33 : 1, 1 : 1, and 0.93 : 1 aspect ratios.
You can create an image extension yourself or import one from your Google Ads account.
Create an image extension
From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.
Head over to the About ad extensions page for instructions to:
Import an image extension from your Google Ads account
As part of your import settings, images are automatically imported from your Google Ads account to your Microsoft Advertising account. All images are imported as single image extensions, so Name/Display text is optional. Here are some things to know: