Where do I find the UET tag tracking code in Microsoft Advertising?

Learn where to find the UET tag so you can add it to your website.

Still need to add the UET tag tracking code to your website and not sure where it is? It is easy to find in Microsoft Advertising.

  1. In the left navigation pane, click Conversion Tracking and then UET tags (or from the global menu at the top of the page, click Tools and then UET tags).
  2. In the table, find the UET tag that you want to use and in the far right column, click View tag.

If you have associated the UET tag with conversion goals, you can also click View tag in the UET tag ID column on the Conversion goals page.

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