Is my UET tag working?
Is my UET tag working?
The UET tags page has all the information you need to see if your UET tag is working correctly. Learn what each column is and why it's important.The UET tags page has all the information you need to see if your UET tag is working correctly. You can validate the UET tag right in your browser using the UET Tag Helper. To learn how to install and use the UET Tag Helper, see Test conversion goals and audiences with UET Tag Helper.
The UET tag page shows the status, associations, and tracking code.
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From the top menu, select Tools > UET tag.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select UET tag.
- In the table, review the columns.
Tag name What it is:
The name of the UET tag.Why important:
When you create a conversion goal or remarketing list, you select the name of the UET tag that you want to use.Tag description What it is:
The optional description for the UET tag.Why important:
It helps you identify the UET tag. We recommend adding the website page name or URL.Tag ID What it is:
The ID Microsoft Advertising associates with the UET tag.Why important:
The Conversion goals page lists the UET tag ID associated with the goal and you can view the UET tag tracking code.Tracking status What it is:
This is the status of the UET tag. It can be unverified, tag active, or tag inactive.Why important:
Lets you know if your UET tag is working or not.
Unverified: Microsoft Advertising hasn’t received any user activity data from the UET tag on your website. It can take up to 24 hours for Microsoft Advertising to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix.
Tag active: Your UET tag is working and sending user activity data to Microsoft Advertising.
Tag inactive: Microsoft Advertising has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.Goals What it is:
This is the number of conversion goals that use this UET tag.Why important:
It is a link that takes you to the Conversion goals page with only the goals associated with this tag displayed.Audiences What it is:
This is the number of audiences that use this UET tag.Why important:
It is a link that takes you to the Audience page with only the audiences associated with this tag displayed.Action What it is:
A link that opens the UET tag tracking code box.Why important:
It allows you to email, copy, or download the UET tag tracking code at any time.
If the Tracking status column lists Tag inactive, then Microsoft Advertising has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website. To add the UET tag tracking code, see How do I add a UET tag to my website?