How do I create a UET tag?

Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag and then add the UET tag tracking code to every page of your website.

Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag in Microsoft Advertising and then add the UET tag tracking code to every page of your website. Don't know what UET is? See What is UET and how can it help me?

It's easy to create a UET tag in Microsoft Advertising:
  1. From the top menu, select Tools > UET tag.
  2. Select Create UET tag and then enter a name.
  3. Optional: Enter a description that helps you identify the UET tag in the future. This could relate to the purpose the tag will serve or to the name or URL of your website.
  4. Optional: Clear the Enable Microsoft Clarity checkbox. Learn more about UET and Clarity integration.
  5. Select Save.
  6. In the View UET tag tracking code box, select either Copy, Download, or Email, and then close the View UET tag tracking code box.

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