Customize what data shows in the table

Want to see only the information that is important to you? You can customize what columns appear and apply filters to change what you see in the table.

You can customize the performance data you see in the table by adjusting columns and applying filters, making campaign maintenance faster and easier. Your saved filters will show as customizable modules on the Home tab so you have easy access to your most important data.

Apply a global filter expando image
You can set a global filter that applies to several tables across an account to display only your active campaigns and ad groups. This can help you effectively identify items that require your attention across a broader spectrum than a standard table filter, which only applies to a single page at a time.
  1. From the collapsible menu on the left, select All campaigns > Campaigns > Campaigns.
  2. Select Add filter.
  3. Choose the condition of your filter in the drop-down menu.
Apply and save table filters expando image
Use filters to search your table for specific information. You can save filters and apply them at any time from an individual page.
  1. From the collapsible menu on the left, select All campaigns.
  2. From the page menu, select the page you want to apply filters to. For example, Campaigns, Ad groups, or Keywords.
  3. Select Add filter and then choose the condition of your filter in the drop-down menu.
  4. Select Apply. A description of your filter will appear above the table, and the table’s data will update to match your filter.
  5. To return to an unfiltered view of your table, select Reset.
  6. To close the filter editing panel, select the X.
  7. (Optional) To save the filter you’ve created for later use, select Save, enter your filter name, and select Save.
  8. (Optional) To apply a saved filter:
    • From the collapsible menu on the left, select All campaigns.
    • From the page menu, select the page you want to apply saved filters to. For example, Campaigns, Ad groups, or Keywords.
    • Select Add filter and under Saved filters choose the saved filter you would like to apply.
Add and remove columns expando image
The items on the main menu show a variety of metrics about your campaigns. The data will change based on what you have selected.
  1. From the collapsible menu on the left, select All campaigns.
  2. Select the page you want to add or remove columns to. For example, Campaigns, Ad groups, or Keywords.
  3. Select Columns and then Modify columns.
  4. Under Modify columns, select each category and then add or remove columns. You can select from predefined columns or create custom columns.
  5. Under Selected columns, drag and drop the columns to put them in the order you want. Then select Apply.
Save columns and apply later expando image
Once you get the columns the way you like them, you can save that column set and apply it at any time. This allows you to quickly switch between different columns sets to see the data you need. You can save up to 10 columns sets.
  1. From the collapsible menu on the left, select All campaigns.
  2. From the page menu, select the page you want to apply saved columns to. For example, Campaigns, Ad groups, or Keywords.
  3. Select Columns and then Modify columns.
  4. Under Modify columns, select each category and then add or remove columns.
  5. Select the Save this set of columns checkbox.
  6. Enter a name and then select Apply.
  7. From the page menu, select the page you want apply your saved columns to. For example, Campaigns, Ad groups, or Keywords.
  8. Select Columns and then under Apply select the column set you want to apply.

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