Customize what data shows in the table

Want to see only the information that is important to you? You can customize what columns appear and apply filters to change what you see in the table.

You can customize the performance data you see in the table by adjusting columns and applying filters, making campaign maintenance faster and easier. Your saved filters will show as customizable modules on the Home tab so you have easy access to your most important data.

Apply a global filter expando image
You can set a global filter that applies to several tables across an account to display only your active campaigns and ad groups. This can help you effectively identify items that require your attention across a broader spectrum than a standard table filter, which only applies to a single page at a time.
  1. From the main menu on the far left, click All Campaigns.
  2. Click More options (three-dot menu).
  3. Choose the condition of your filter in the drop-down menu.
Apply and save table filters expando image
Use filters to search your table for specific information. You can save filters and apply them at any time from an individual page.
  1. From the main menu on the far left, click All Campaigns.
  2. From the page menu, click the page you want to apply filters to. For example, Campaigns, Ad groups, or Keywords.
  3. Click Add filter and then choose the condition of your filter in the drop-down menu.
  4. Click Apply. A description of your filter will appear above the table, and the table’s data will update to match your filter.
  5. To return to an unfiltered view of your table, click Reset.
  6. To close the filter editing panel, click the X.
  7. (Optional) To save the filter you’ve created for later use, click Save, enter your filter name, and click Save.
  8. (Optional) To apply a saved filter:
    • From the main menu on the far left, click All Campaigns.
    • From the page menu, click the page you want to apply saved filters to. For example, Campaigns, Ad groups, or Keywords.
    • Click Add filter and under Saved filters choose the saved filter you would like to apply.
Use filters to search your table for specific information. You can save filters and apply them at any time on the Campaign page or add them to the Home tab.
  1. On the Campaigns page, select any tab. For example, Ads or Keywords.
  2. Click Filters and then Create filter.
  3. Select the filter options.
  4. Select the Save filter checkbox, and then in the box, enter the name.
  5. Click Apply.
  6. To apply a saved filter, on the Campaign page, select any tab, click Filters and then under Apply saved filters, select the filter set you want to apply.
Add and remove columns expando image
The items on the main menu show a variety of metrics about your campaigns. The data will change based on what you have selected.
  1. From the main menu on the far left, click All Campaigns.
  2. From the page menu, click the page you want to add or remove columns to. For example, Campaigns, Ad groups, or Keywords.
  3. Click Columns and then Modify columns.
  4. Under Modify columns, select each category and then add or remove columns.
  5. Under Selected columns, drag and drop the columns to put them in the order you want. Then click Apply.
The tables on the Campaigns page show a variety of metrics about your campaigns. The data will change based on the tab you have selected.
  1. On the Campaigns page, select any tab. For example, Ads or Keywords.
  2. Click Columns and then Modify columns.
  3. Under Available columns, select each category and then add or remove columns.
  4. Under Selected columns, drag the columns to put them in the order you want and then click Apply.
Save columns and apply later expando image
Once you get the columns the way you like them, you can save that column set and apply it at any time. This allows you to quickly switch between different columns sets to see the data you need. You can save up to 10 columns sets.
  1. From the main menu on the far left, click All Campaigns.
  2. From the page menu, click the page you want to apply saved columns to. For example, Campaigns, Ad groups, or Keywords.
  3. Click Columns and then Modify columns.
  4. Under Modify columns, select each category and then add or remove columns.
  5. Select the Save the set of columns checkbox.
  6. Enter a name and then click Apply.
  7. From the page menu, click the page you want apply your saved columns to. For example, Campaigns, Ad groups, or Keywords.
  8. Click Columns and then under Apply , select the column set you want to apply.
Once you get the columns the way you like them, you can save that column set and apply it at any time. This allows you to quickly switch between different columns sets to see the data you need. You can save up to 10 columns sets.
  1. On the Campaigns page, select any tab. For example, Ads or Keywords.
  2. Click Columns and then Modify columns.
  3. Under Available columns, select each category and then add or remove columns.
  4. Under Selected columns, drag and drop the columns to put them in the order you want.
  5. Select the Save the set of columns checkbox.
  6. Enter a name and then click Apply.
  7. To apply a saved column set, on the Campaign page, select any tab, click Columns and then under Apply saved columns, select the column set you want to apply.
Note

The Custom column set stores the last column set that was applied but not saved.

Note

Any customization you make to table columns applies to tables in all campaigns in your account. If you have more than one account, you'll need to set those column preferences separately for each account.

See more videos...