When you are reviewing your Microsoft Advertising metrics to see how you can improve your campaign performance, it is important to know if the most recent activity is included. Most metrics are in real time and are continually updated during the day. A few metrics take a bit longer to load and some reports are updated once a day.
The following table shows the delays in data freshness.
|Metrics and reports||Data updated within the last||Applies to|
|Clicks||1 hour might not appear||All tables and reports|
|Impressions||1 hour might not appear||All tables and reports|
|UET conversions||2 hours might not appear||All tables and reports|
|Non-UET conversions (App install, offline conversions)||5 hours might not appear||All tables and reports|
|Search terms||3 hours might not appear||
|Top mover||3 days might not appear||
|Auction insights report||2.5 days might not appear||Keywords tab > Auction Insights report|
|Negative keyword report||3 hours might not appear||Negative keyword report|
|Share of voice report||16 hours may not appear||Share of voice report|
|Change history||Hour might not appear||Change history tab|