End date - Definition

Set when you want Microsoft Advertising to automatically stop running your ads.

What it is

Microsoft Advertising runs your ads indefinitely unless you set end dates for specific ad groups. You can see and change your ad group’s end date by going to the ad group’s Settings and clicking Schedule under the Advanced settings section. When you select an end date, your ad will run until 11:59 PM on that date, based on the time zone that the account is set in. Learn more

Why it's important

You can set your ads to end by a certain date, which is particularly convenient when running ads for a special occasion, like a holiday sale (in such a case, you may also want to set a start date).

Note

You can always edit an ad group's end date — before or after it passes — to make it stop running sooner or to make it start running again.

Get more information

How to change your status, bid, and end date