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App Extensions are additional elements of your ad that promote your apps across PCs, tablets, and smartphones from your ad. Here are a few key benefits of using App Extensions:
With App Extensions, a customer’s device and operating system is automatically detected and will take the user directly to the correct app store, unlike Sitelink Extensions. If you’re currently using a Sitelink Extension to promote your app, switch to App Extensions moving forward. Sitelinks are great to take customers to specific pages on your website but isn’t designed to take them directly to the app store. As a result, a sitelink could direct customers to the wrong app store.
App Extensions can be created or edited at the account, campaign, or ad group level. To select the level you want to make the changes in, select Account, Campaign, or Ad group below the Ad Extensions tab (or under Extensions from the top of the page).
Look up the app ID/package name:
App Store: Windows Store
http://apps.microsoft.com/windows/en-us/app/example-app-name/12345678-9abc-1234-1234-1234567890ab
App Store: Windows Phone Store
http://www.windowsphone.com/en-us/store/app/example-app-name/12345678-9abc-1234-1234-1234567890ab)
App Store: Google Play
http://play.google.com/store/apps/details?id=com.example.appname
App Store: Apple App Store
http://itunes.apple.com/us/app/example-app-name/id#########
Otherwise, if you do not want to report app installs, enter the app URL from the Windows Store, the Windows Phone Store, the Apple App Store, or Google Play, where users can directly access the app store to download the app.
Note:
Look up the app ID/package name:
App Store: Windows Store
http://apps.microsoft.com/windows/en-us/app/example-app-name/12345678-9abc-1234-1234-1234567890ab
App Store: Windows Phone Store
http://www.windowsphone.com/en-us/store/app/example-app-name/12345678-9abc-1234-1234-1234567890ab)
App Store: Google Play
http://play.google.com/store/apps/details?id=com.example.appname
App Store: Apple App Store
http://itunes.apple.com/us/app/example-app-name/id#########
Otherwise, if you do not want to report app installs, enter the app URL from the Windows Store, the Windows Phone Store, the Apple App Store, or Google Play, where users can directly access the app store to download the app.
If you want to report app install conversions, you will have to sign up with a Microsoft Advertising-certified partner to be able to view app installs as conversions within Microsoft Advertising report.
Note: When you include app installs as conversions, it will create a goal for you. If you decide to not include app installs as conversions at a later time, keep in mind that the goal must be disabled through the Goals and Conversions page, as unchecking this box will not disable the goal. Learn more about tracking conversions and other site goals.
You can track conversions and other site activity for any of your campaigns by creating goals. A goal is an event on your website that you want to track to measure the success of your campaign. When creating a goal, use the Universal Event Tracking (UET) tag and write your own code for event goals, but app install tracking goals are different – they’re tag-less! This means that you won’t have to add the code to your website to track and measure user activity. When you create your goal for mobile app install, they’ll be created automatically.
App Install Ads are available in the United States, Australia, Canada, Germany, France, India, United Kingdom, and on iOS and Android only. For Android app, Microsoft Advertising only support apps available in the United States Google Play Store. Only apps available in the United States in the Apple App Store and Google Play Store are currently supported. There is no support for Windows or Windows Phone.
When setting your mobile app install goal in this section, you are not creating the mobile App Extension. Learn how to add an App Extension in the section above.
Follow the steps to create a goal for app installs:
App Store: Windows Store
http://apps.microsoft.com/windows/en-us/app/example-app-name/12345678-9abc-1234-1234-1234567890ab
App Store: Windows Phone Store
http://www.windowsphone.com/en-us/store/app/example-app-name/12345678-9abc-1234-1234-1234567890ab)
App Store: Google Play
http://play.google.com/store/apps/details?id=com.example.appname
App Store: Apple App Store
http://itunes.apple.com/us/app/example-app-name/id#########
App Store: Windows Store
http://apps.microsoft.com/windows/en-us/app/example-app-name/12345678-9abc-1234-1234-1234567890ab
App Store: Windows Phone Store
http://www.windowsphone.com/en-us/store/app/example-app-name/12345678-9abc-1234-1234-1234567890ab)
App Store: Google Play
http://play.google.com/store/apps/details?id=com.example.appname
App Store: Apple App Store
http://itunes.apple.com/us/app/example-app-name/id#########
What happens after a customer clicks on your ad? The specific actions you want customers to complete after viewing your ad are called goal conversions and you can find out: