There may come times when strategies or priorities shift, and some accounts might slow down or get less attention. But if an account falls inactive for an extended period of time, it might be subject to deactivation or deletion, under Microsoft Advertising policy.
An account is deactivated by Microsoft Advertising if it has had no spend—meaning, none of the account's ads have generated any charges for clicks—for 24 months. If you find an ad account has been deactivated or deleted, check first that nobody else who has access to the account has paused its campaigns or deactivated it manually. But if neither of those are the case, the account might be deleted because it was dark for too long.
Here is what happens when an account is subject to the Microsoft Advertising deletion policy due to inactivity.
|Status||When||What happens||What you can do|
|Deactivation||24 months of account inactivity||
||Contact Microsoft Advertising support within 30 days to request account reactivation|
|Deletion||30 days after deactivation||
||Deleted accounts cannot be restored. To resume running ads, you must create a new account.|