What's new in Microsoft Advertising?

The Microsoft Ads and Listings app on BigCommerce

Microsoft Advertising and BigCommerce have partnered to create the Microsoft Ads and Listings app. The app allows you to easily synchronize your full e-commerce product catalog directly to the Microsoft Merchant Center. Products are then showcased automatically for free across Microsoft Bing and Microsoft Start placements and/or in paid smart shopping campaigns. The app also provides you the opportunity to view your marketing performance and insights to increase reach across the Microsoft Search and Audience Networks.

Globally available vertical ads: Automotive ads, Credit card ads, Cruise ads, and Tours and activities ads

Vertical ads are engaging, feed-based ads that increase awareness and drive conversions. Our matching algorithm will do all the work to find the optimal queries to show your ad on a product-by-product basis while you sit back and enjoy the increased ROI (return on investment). Now, no matter where you are, you can advertise with Automotive ads, Credit card ads, Cruise ads, and Tours and activities ads.

Smart Campaigns with Multi-platform allows you to easily manage all aspects of your social and search advertising presence in one place

Smart Campaigns with Multi-platform is your one-stop shop for managing your search advertising and social media presence across platforms.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon! Want early access? Join our Multi-platform waitlist

Add image extensions to your responsive search ads

As you create your responsive search ads, you can now display image extensions to make your ads stand out. You can easily add images from your website to your ads or choose from existing uploaded images and stock images. Learn more about adding image extensions to your responsive search ads.

Add dynamic ad targets for specific pages on your website

As you create dynamic search ads, you can now add dynamic ad targets for specific pages (i.e., subdomains) on your website. Adding dynamic ad targets for subdomains on your website is a good idea if you want to set different bids for different parts of your website. They also help ensure you're not targeting parts of your website that aren't relevant to your campaign goal. Learn more about subdomains for dynamic search ads.

Incentivize potential customers with automatic cash back offers

Cash back promotions encourages potential customers shopping on Bing.com on Microsoft Edge to buy your products by showcasing relevant cash back offers. Cash back promotions also provides the best possible return on ad spend (ROAS) by showing optimized offers to potential customers at the right time. Eligible campaigns are automatically optimized with Cash back promotions. Learn more about automatic Cash back promotions.

Redesigned multimedia ads' ad creator experience

Save time and enhance your images with multimedia ads' ad creator. You can easily add images from your website to your ads, or make your images stand out by applying smart effects like designer effects, background blur, and background color. Learn more about ad creator for multimedia ads.

Campaign time zone updates

As of March 2022, time zones are no longer editable at the campaign level and will instead, directly align with your account-level selection. This is to maintain consistency across reporting and invoice data. Please note that on the day this one-time adjustment takes place, reporting data may show slightly higher or lower amounts of spend; however, the amount invoiced on your billing documents will not be affected.

We encourage you to review your account time zone to ensure its accuracy for all your advertising purposes. Please contact support or your account manager if you have any questions.