What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
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Smart Campaigns with Multi-platform allows you to easily manage all aspects of your social and search advertising presence in one place

Smart Campaigns with Multi-platform is your one-stop shop for managing your search advertising and social media presence across platforms.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon! Want early access? Join our Multi-platform waitlist

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Add image extensions to your responsive search ads

As you create your responsive search ads, you can now display image extensions to make your ads stand out. You can easily add images from your website to your ads or choose from existing uploaded images and stock images. Learn more about adding image extensions to your responsive search ads.

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"" "" AUGUST 2022
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Add dynamic ad targets for specific pages on your website

As you create dynamic search ads, you can now add dynamic ad targets for specific pages (i.e., subdomains) on your website. Adding dynamic ad targets for subdomains on your website is a good idea if you want to set different bids for different parts of your website. They also help ensure you're not targeting parts of your website that aren't relevant to your campaign goal. Learn more about subdomains for dynamic search ads.

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"" "" JUNE 2022
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Incentivize potential customers with automatic cash back offers

Cash back promotions encourages potential customers shopping on Bing.com on Microsoft Edge to buy your products by showcasing relevant cash back offers. Cash back promotions also provides the best possible return on ad spend (ROAS) by showing optimized offers to potential customers at the right time. Eligible campaigns are automatically optimized with Cash back promotions. Learn more about automatic Cash back promotions.

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Redesigned multimedia ads' ad creator experience

Save time and enhance your images with multimedia ads' ad creator. You can easily add images from your website to your ads, or make your images stand out by applying smart effects like designer effects, background blur, and background color. Learn more about ad creator for multimedia ads.

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"" "" MARCH 2022
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Campaign time zone updates

As of March 2022, time zones are no longer editable at the campaign level and will instead, directly align with your account-level selection. This is to maintain consistency across reporting and invoice data. Please note that on the day this one-time adjustment takes place, reporting data may show slightly higher or lower amounts of spend; however, the amount invoiced on your billing documents will not be affected.

We encourage you to review your account time zone to ensure its accuracy for all your advertising purposes. Please contact support or your account manager if you have any questions.

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"" "" JULY 2021
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Manager account level labels

Create labels at the manager account level to organize your campaigns, ad groups, ads, and keywords. Use these labels at any account level under your manager account. Learn more about what you can do with labels.

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"" "" JUNE 2021
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Import campaigns from Facebook Ads

Save time and expand your brand’s reach by directly importing audience campaigns from Facebook Ads. Now available to all advertisers in the US, CA, UK, AU, FR, DE, and NZ, Facebook Import can be accessed from the global Import menu. Import from Facebook Ads.

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"" "" FEBRUARY 2021
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Account map

Account map gives you a full view of how your accounts are organized on the Microsoft Advertising platform. Learn more about Account map.

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"" "" JANUARY 2021
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Billing documents in France

Billing documents will no longer be sent by postal mail in France. Details about how to access billing activity and documents in Microsoft Advertising will be emailed.

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"" "" SEPTEMBER 2020
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New look, new us

More than just a face-lift, the redesigned Microsoft Advertising interface is studded with new enhancements to help you more easily manage your campaigns. Learn more about the redesign.

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"" "" AUGUST 2020
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Welcome to the Microsoft Audience Network!

All advertisers are now eligible to create audience campaigns and advertise on the Microsoft Audience Network. This native advertising system uses Microsoft's deep understanding of customers and proprietary AI to place Microsoft Audience Ads on Microsoft properties and other premium platforms.

The Microsoft Audience Network gives you:

  • Unmatched reach: High-quality, exclusive placements and strong ad relevancy.
  • Peace of mind: Brand-safe environments and trustworthy data privacy.

Learn more about audience marketing and the Microsoft Audience Network.

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Two exciting new ways to target just the right audience

We're pleased to announce two new audience types:

  • Dynamic remarketing lists: Remarketing lists for feed-based campaigns. Pair customers with specific products based on what they have looked at, considered, or already purchased on your website. Learn more about dynamic remarketing.
  • LinkedIn profile targeting: Exclusive to Microsoft Advertising! Target customers based on the company, industry, and job function listed in their LinkedIn profiles. Learn more about LinkedIn profile targeting.
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