What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
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Manager account level labels

Create labels at the manager account level to organize your campaigns, ad groups, ads, and keywords. Use these labels at any account level under your manager account. Learn more about what you can do with labels.

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"" "" JUNE 2021
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Import campaigns from Facebook Ads

Save time and expand your brand’s reach by directly importing audience campaigns from Facebook Ads. Now available to all advertisers in the US, CA, UK, AU, FR, DE, and NZ, Facebook Import can be accessed from the global Import menu. Import from Facebook Ads.

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"" "" FEBRUARY 2021
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Account map

Account map gives you a full view of how your accounts are organized on the Microsoft Advertising platform. Learn more about Account map.

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"" "" JANUARY 2021
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Billing documents in France

Billing documents will no longer be sent by postal mail in France. Details about how to access billing activity and documents in Microsoft Advertising will be emailed.

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"" "" SEPTEMBER 2020
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New look, new us

More than just a face-lift, the redesigned Microsoft Advertising interface is studded with new enhancements to help you more easily manage your campaigns. Learn more about the redesign.

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"" "" AUGUST 2020
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Welcome to the Microsoft Audience Network!

All advertisers are now eligible to create audience campaigns and advertise on the Microsoft Audience Network. This native advertising system uses Microsoft's deep understanding of customers and proprietary AI to place Microsoft Audience Ads on Microsoft properties and other premium platforms.

The Microsoft Audience Network gives you:

  • Unmatched reach: High-quality, exclusive placements and strong ad relevancy.
  • Peace of mind: Brand-safe environments and trustworthy data privacy.

Learn more about audience marketing and the Microsoft Audience Network.

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Two exciting new ways to target just the right audience

We're pleased to announce two new audience types:

  • Dynamic remarketing lists: Remarketing lists for feed-based campaigns. Pair customers with specific products based on what they have looked at, considered, or already purchased on your website. Learn more about dynamic remarketing.
  • LinkedIn profile targeting: Exclusive to Microsoft Advertising! Target customers based on the company, industry, and job function listed in their LinkedIn profiles. Learn more about LinkedIn profile targeting.
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