As part of the editorial review process, the components of your ad are reviewed to ensure that they meet Microsoft Advertising policies. Ad components that don't pass the review process receive either Disapproved or Approved Limited status.
Here’s what you can do about it:
Did you receive an email saying that you had a Disapproved or Approved Limited ad or keyword, but you took the above steps and don't see any ad or keyword listed as such? One of two things may have happened:
Review the Microsoft Advertising policies related to the Disapproved reasons for your ad components (see above). Note that the policies may vary depending on the country/region in which the ad is displayed.
|From the Ads table, hover over the ad in the Ad column and click the pencil icon. Make any necessary edits and click Save. We will perform a new editorial review on the updated ad.|
|You cannot edit a keyword. However, you can add a new keyword and then delete the disapproved keyword. If you add a new keyword, it will be submitted for editorial review when you click Save.|
|Disapproved ad extensions|
|From the Ad Extensions table, select the ad extension and then click Edit > Edit an extension. Make any necessary edits and click Save. We will perform a new editorial review on the updated content.|
|Disapproved feed items|
|Fix the issue in your feed and re-upload it, as described in Setting up and managing feeds.|
If, after reviewing the Microsoft Advertising policies, you believe you were disapproved in error, you can request an exception. With the request, you tell us the reason you want an exception and we will review the ad component again.
|Ads and keywords|
|Ad extensions and ad customizers|
|Please contact support to request an exception.|
For more information, see How do I challenge a disapproval?
We have many checks in place to identify and remove content that violates Microsoft Advertising policies. If there is content on our network that is in violation of our policies, it’s simply a matter of time before it is found and removed.
If you find content on our network that you believe is in violation of Microsoft Advertising policies, please report it to us through our Report Low Quality Ad form. We will review the ad and take action if it violates our policies.