About language options in Microsoft Advertising

Three language options in Microsoft Advertising give you control over your advertising campaign and experience: ad language, billing language, and display language.

Note

Microsoft Advertising Support may not be available for all languages.

Three language options in Microsoft Advertising give you control over your advertising campaign and experience.

Ad language: Your target customers expando image

Note

Language options can only be set at the campaign level for Performance Max campaigns.

Your campaign ad language determines the language that you will use when you write your ads and should be the language of your customers.

You can choose an ad group-level language when you create an ad group. If there is no ad group language, then all the campaign languages will apply to the ad groups.

Your ad language, in combination with your location targeting, determines who will see your ads. To learn more, see How does ad language and location targeting affect who can see my ads?

Available ad languages

Albanian
Arabic
Bosnian
Bulgarian
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hungarian
Icelandic
Italian
Japanese
Latvian
Lithuanian
Macedonian
Maltese
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swedish
Traditional Chinese
Turkish

Billing language: Bills expando image

Your billing language determines the language of your billing documents. This setting is per account and doesn't apply to other Microsoft Advertising accounts you may have.

Available billing languages

The following billing languages are supported: Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, and Traditional Chinese.

How to change your billing language

From the top menu, select Tools > Preferences > Account settings.
Next to the Account settings page title, select the pencil icon .
Next to Billing language, select the language you prefer.
Select Save.

Display language: Microsoft Advertising emails and interface expando image

Your display language determines the language of the email notifications and other account messages you receive, as well as the language of the Microsoft Advertising interface and help content.

The following display languages are supported: English, French, German, Italian, Portuguese, Spanish, and Traditional Chinese.

How to change your display language

From the top menu, select Tools > Preferences > My settings.
Next to Display language under User information, select the language you prefer.
Select Save.