What is auto-recharge and how does it work?

Make sure that your prepay account has funds so that your ads are eligible to run uninterrupted.

With auto-recharge, you can help make sure that your prepay account has enough balance remaining to keep your ads running. If you don't set up auto-recharge and your balance remaining hits zero, we'll pause your campaigns and your ads will not display until you manually add more funds.

How does auto-recharge work?

If you sign up for auto-recharge, each time your account balance reaches 20 percent of the recharge amount, we will automatically charge your primary payment method and add funds to your account.

Important

For customers in India: Due to a new regulation by the Reserve Bank of India (known as India E-Mandate) payments may not be processed if the credit card was added to your account after April 1, 2021. We recommend the following:

For prepay auto-recharge: Manually add funds to your prepay account.
For postpay threshold: Pay your account balance.

In light of the Reserve Bank of India directive restricting the storage of card data effective September 30, 2022, Microsoft Advertising will be removing all stored card information from the portal. This directive prevents Microsoft and other online merchants from storing card information of customers located in India.

On or after October 1, 2022, you will need to add your card details and verify your payment method in the Microsoft Advertising portal in order to add funds to your account or settle any balances. If you have any recurring payments set up, they might decline too, and you will have to manually make the payments. Learn more

Set up auto-recharge for a prepay account

To set up auto-recharge, you need to make sure that you are using a card, PayPal, or SEPA direct debit as your primary payment method.

From the top menu, select Tools > Billing & Payments.
If you have multiple accounts, choose one from the account selector in the top menu.
From Billing summary, in the Current balance tile, select Set up auto-recharge.
Slide the switch to the right next to Auto-recharge settings, select or enter a custom amount, and select Save.

For a more in-depth look at other payment methods, see The Payment Methods page.