What is auto-recharge and how does it work?

Make sure that your prepay account has funds so that your ads are eligible to run uninterrupted.

With auto-recharge, you can help make sure that your prepay account has enough balance remaining to keep your ads running. If you don't set up auto-recharge and your balance remaining hits zero, we'll pause your campaigns and your ads will not display until you manually add more funds.

How does auto-recharge work?

If you sign up for auto-recharge, each time your account balance reaches 20 percent of the recharge amount, we will automatically charge your primary payment method and add funds to your account.


For customers in India: Due to a new regulation by the Reserve Bank of India (known as India E-Mandate) payments may not be processed if the credit card was added to your account after April 1, 2021. In that case you will need to do one of the following:

Set up auto-recharge for a prepay account

To set up auto-recharge, you need to make sure that you are using a card, PayPal, or SEPA direct debit as your primary payment method.

  1. Select Tools from the global menu, and then select Billing & Payments.
  2. If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
  3. From Billing summary, in the Current balance tile, select Set up auto-recharge.
  4. Slide the switch to the right next to Auto-recharge settings, select or enter a custom amount, and select Save.

For a more in-depth look at other payment methods, see The Payment Methods page.

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