With auto-recharge, you can help make sure that your prepay account has enough balance remaining to keep your ads running. If you don't set up auto-recharge and your balance remaining hits zero, we'll pause your campaigns and your ads will not display until you manually add more funds.
If you sign up for auto-recharge, each time your account balance reaches 20 percent of the recharge amount, we will automatically charge your primary payment method and add funds to your account.
For customers in India: Due to a new regulation by the Reserve Bank of India (known as India E-Mandate), payments may not be processed if the credit card you used was added to your account after April 1, 2021. In this case, we recommend:
Microsoft Advertisingwill remove all stored card information from the portal to address directives from the Reserve Bank of India restricting the storage of card data, effective September 30, 2022. This directive prevents Microsoft Advertising and other online merchants from storing the card information of customers located in India.
Starting October 1, 2022, you must add your card details for tokenization purposes and verify your payment method in Microsoft Advertising to add funds to your account or settle any balances.
Tokenization is a process by which sensitive credit card numbers are converted to a randomly generated string of characters. This token ID is stored instead of your actual card information. This safeguards the card information and renders it unusable in the event of a data breach.
Microsoft Advertising needs consent to generate the token. If you don't consent to the card tokenization, we won't be able to retain the card information and you'll need to re-enter the payment method before each transaction. If you have any recurring payments set up, they might also be declined, in which case you'll have to make your payments manually.
To set up auto-recharge, you need to make sure that you are using a card, PayPal, or SEPA direct debit as your primary payment method.
For a more in-depth look at other payment methods, see The Payment Methods page.