What is auto-recharge and how does it work?

Make sure that your prepay account has funds so that your ads are eligible to run uninterrupted.

With auto-recharge, you can help make sure that your prepay account has enough balance remaining to keep your ads running. If you don't set up auto-recharge and your balance remaining hits zero, we'll pause your campaigns and your ads will not display until you manually add more funds.

How does auto-recharge work?

If you sign up for auto-recharge, each time your account balance reaches 20 percent of the recharge amount, we will automatically charge your primary payment method and add funds to your account.


For customers in India: Due to a new regulation by the Reserve Bank of India (known as India E-Mandate) payments may not be processed if the credit card was added to your account after April 1, 2021. We recommend the following:

Set up auto-recharge for a prepay account

To set up auto-recharge, you need to make sure that you are using a card, PayPal, or SEPA direct debit as your primary payment method.

  1. From the top menu, select Tools > Billing & Payments.
  2. If you have multiple accounts, choose one from the account selector in the top menu.
  3. From Billing summary, in the Current balance tile, select Set up auto-recharge.
  4. Slide the switch to the right next to Auto-recharge settings, select or enter a custom amount, and select Save.

For a more in-depth look at other payment methods, see The Payment Methods page.

See more videos...