Automate campaigns

Ways to use automated rules

Microsoft Advertising can save you time by automatically making changes to your campaigns based on criteria you define. These are called automated rules. Here are a few ways to use the rules to help with campaign management.

Microsoft Advertising can save you time by automatically making changes to your campaigns based on criteria you define. These are called automated rules. Here are a few ways to use the rules to help with campaign management (the settings provided are for example only—adjust yours as appropriate for your own campaign and advertising goals):

Notes
  • Keyword bid automated rules and bid adjustments work independently of each other. If the criteria for both are met on a keyword bid, then both will be applied.
  • If the author of an automated rule deletes his/her account, the automated rule will stop running.

Notify me when

You can also set an automated rule to notify you by email—but not to make any changes—when certain criteria are met.

  1. From the Campaigns, Ad Groups, Ads, or Keywords tab, select the checkbox next to your chosen campaign, ad group, ad, or keyword.
  2. Select Automate and then select Notify me when...).
  3. Create a rule as outlined above.
  4. Select Save.

When the criteria are met, we will send you an email notifying you. You can edit, pause, or delete this rule the same as any other rule (see this article for more information).

Note

These emails will only be sent to the author of the rule. If more than one person with access to the same campaign wishes to receive the same notification, each person will need to create his/her own rule.