Edit, pause, or delete automated rules

Learn how you can edit, pause, or delete your automated rules. You can also review a history of the rules that ran in the last 90 days.

On the Automated rules page you can enable, pause, delete, or edit your automated rules. This same page also provides a history of the rules that have run in the last 90 days. If the rule resulted in any changes, there will be a view details link that will show all of the updates made by the rule.

Need to add an automated rule? Find out how in our introduction to automated rules.

To enable, pause, or delete an existing rule:

From the top menu, select Tools > Automated rules.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Bulk actions > Automated rules.
Select the checkbox next to the rules you want to change.
Select Change status > Enable, Pause, or Delete.

To edit an existing rule:

From the top menu, select Tools > Automated rules.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Bulk actions > Automated rules.
In the Action column (on the right side of the page), select Edit rule.

When you edit a rule, the original rule is deleted and Microsoft Advertising creates new rule. This lets you track the changes resulting from both the new rule and original rule separately.

Notes

Keyword bid automated rules and bid adjustments work independently of each other. If the criteria for both are met on a keyword bid, then both will be applied.
If the author of an automated rule deletes his/her account, the automated rule will stop running.