What Google feed file attributes can I use?
What Google feed file attributes can I use?
Learn about what Google feed file attributes can be used.
In the tables below, all Google's attributes are listed, and under the column Used by Bing are marked with:
-
Yes: for attributes that are accepted and used in describing product offers.
-
Not Used: for attributes that are accepted but ignored.
Make it even easier to import your Google feed files to Microsoft Merchant Center by using the Google Merchant Center import tool. Learn more
Basic Product Information
Google
Attribute |
Used by Bing? |
Notes |
id
|
Yes |
|
title
|
Yes |
|
description
|
Yes |
|
google_product_category
|
Yes |
|
product_type
|
Yes |
Google accepts multiple values here. Bing accepts a singular value here and treats the comma-separated values as a single value.
This means when setting auto-targets in Microsoft Advertising, you have to exact-match the comma-separated string.
|
link
|
Yes |
|
image_link
|
Yes |
Google's minimum resolution of 250x250 is accepted by Bing |
additional_image_link
|
Yes |
|
condition
|
Yes |
Google's values are ‘new’, ‘used’, ‘refurbished’. Bing accepts all these values.
|
Availability and Price
Google
Attribute |
Used by Bing? |
Notes |
availability
|
Yes |
Google's values are ‘in stock’, ‘out of stock’, ‘preorder’. Bing accepts all these values.
The English version of the valid options (in stock, out of stock, and preorder) is also accepted for other languages.
|
price
|
Yes |
For the United Kingdom, France, Germany, and Australia, taxes such as VAT must be included in the price. |
sale_price
|
Yes |
|
sale_price_effective_date
|
Yes |
|
Apparel Products
Google
Attribute |
Used by Bing? |
gender
|
Yes |
age_group
|
Yes |
color
|
Yes |
size
|
Yes |
Product Variants
Google
Attribute |
Used by Bing? |
item_group_id
|
Yes |
color
|
Yes |
material
|
Yes |
pattern
|
Yes |
size
|
Yes |
Tax and Shipping (Germany only)
Google
Attribute
|
Used by Bing?
|
Notes |
shipping
|
Yes |
Shipping field is required for Germany only. |
shipping_weight
|
Yes |
Shipping field is required for Germany only. |
Google Ads Attributes
Google
Attribute |
Used by Bing? |
Notes |
adwords_grouping
|
Yes |
|
adwords_labels
|
Yes |
Google and Bing treat this as a multi-value field composed of comma-separated values.
However, when setting auto-targets in Microsoft Advertising, the merchant has to exact-match the entire comma-separated string.
|
adwords_redirect
|
Yes |
|
Unit Prices (attributes ignored)
Google
Attribute |
Used by Bing? |
Notes |
unit_pricing_measure
|
Yes |
|
unit_pricing_base_measure
|
Yes |
This attribute is optional when you submit unit_pricing measure. |
Energy Labels
Google
Attribute |
Used by Bing? |
energy_efficiency_class
|
Yes |
max_energy_efficiency_class
|
Yes |
min_energy_efficiency_class
|
Yes |