There are four types of ad extension reports:
Call forwarding detail reports can also be created on the Campaigns page, on the Dimensions tab. On the All Campaigns page, click the Dimensions tab, and then open the list at Show and click Call forwarding detail (or from the global menu at the top of the page, click Reports > Dimensions > Basic > Call forwarding).
Here's an example of some of the data provided in these reports (grouped by extension type), along with a short explanation of what the data means:
Report data |
|
What it means | ||||
---|---|---|---|---|---|---|
Keyword | Ad extension type | Click type | Impressions | Clicks |
|
|
Contoso | Sitelink Extension | Ad title (headline) | 20 | 8 |
|
Your Sitelink Extension was displayed with the ad title 20 times. The ad title was clicked 8 times. |
Contoso | Sitelink Extension | Sitelink | 20 | 2 |
|
Your Sitelink Extension was clicked 2 times. Note: Ad title and sitelink are always shown together in an ad. Therefore, the two click types have the same number of impressions, in this case 20. |
Contoso | Sitelink Extension | Driving directions | 8 | 1 |
|
Of the 20 times that your Sitelink Extension displayed with ad title, the driving directions link was displayed 8 times, and was clicked once. |
Contoso | Location Extension | Ad title (headline) | 15 | 5 |
|
Your Location Extension was displayed with the ad title 15 times. The ad title was clicked 5 times. |
Contoso | Location Extension | Driving direction | 15 | 3 |
|
The driving direction link was clicked 3 times. Note: Ad title and Location Extension are always shown together in an ad. Therefore, the two click types have the same number of impressions, in this case 15. |
Contoso | Location Extension | Sitelink | 8 | 2 |
|
Of the 15 times that your Location Extension displayed with ad title, the sitelink was also displayed 8 times, and was clicked twice. |
Call Extension data can show differently in different reports, depending on how you set up Call Extensions in your ads.
Option selected | Report | Data shown | What it costs | Where available |
---|---|---|---|---|
Bing forwarding number and Show a toll-free number | Ad extension by Ad/Keyword report | Ad extension type name = Metered Extension |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
Bing forwarding number and Show a toll-free number | Call forwarding details report | Call details information |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
Bing forwarding number and Show a local number | Ad Extension by Ad/Keyword report | Ad Extension type name = Metered Extension |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
Bing forwarding number and Show a local number | Call forwarding details report | Call details information |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
On smartphones using my own phone number | Ad Extension by Ad/Keyword report | Ad Extension type name = Call Extension | Click calls only: Charge CPC bid |
Global Smartphones only |
On smartphones using my own phone number | Call forwarding details report | Call details are not available for this selection | N/A | N/A |