There are four types of ad extension reports:
Here's an example of some of the data provided in these reports (grouped by extension type), along with a short explanation of what the data means:
Report data |
|
What it means | ||||
---|---|---|---|---|---|---|
Keyword | Ad extension type | Click type | Impressions | Clicks |
|
|
Contoso | Sitelink extension | Ad title (headline) | 20 | 8 |
|
Your sitelink extension was displayed with the ad title 20 times. The ad title was clicked eight times. |
Contoso | Sitelink extension | Sitelink | 20 | 2 |
|
Your sitelink extension was clicked two times. Note: Ad title and sitelink are always shown together in an ad. Therefore, the two click types have the same number of impressions, in this case 20. |
Contoso | Sitelink extension | Driving directions | 8 | 1 |
|
Of the 20 times that your sitelink extension displayed with ad title, the driving directions link was displayed eight times, and was clicked once. |
Contoso | Location extension | Ad title (headline) | 15 | 5 |
|
Your location extension was displayed with the ad title 15 times. The ad title was clicked five times. |
Contoso | Location extension | Driving direction | 15 | 3 |
|
The driving direction link was clicked three times. Note: Ad title and location extension are always shown together in an ad. Therefore, the two click types have the same number of impressions, in this case 15. |
Contoso | Location extension | Sitelink | 8 | 2 |
|
Of the 15 times that your location extension displayed with ad title, the sitelink was also displayed 8 times, and was clicked twice. |
Call extension data can show differently in different reports, depending on how you set up call extensions in your ads.
Option selected | Report | Data shown | What it costs | Where available |
---|---|---|---|---|
Bing forwarding number and Show a toll-free number | Ad extension by Ad/Keyword report | Ad extension type name = Metered Extension |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
Bing forwarding number and Show a toll-free number | Call forwarding details report | Call details information |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
Bing forwarding number and Show a local number | Ad Extension by Ad/Keyword report | Ad Extension type name = Metered Extension |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
Bing forwarding number and Show a local number | Call forwarding details report | Call details information |
Click calls: Charge CPC bid Manual calls: No Charge |
US and UK only All devices |
On smartphones using my own phone number | Ad Extension by Ad/Keyword report | Ad Extension type name = call extension | Click calls only: Charge CPC bid |
Global Smartphones only |
On smartphones using my own phone number | Call forwarding details report | Call details are not available for this selection | N/A | N/A |