Creating a new search ad campaign in Microsoft Advertising is easier than ever!
Here is some information about what you'll see in each step:
Give your campaign a unique name. It's a good idea to have your campaign's name reflect its goal.
Note: A campaign name cannot contain scripts, HTML, or other markup language.
|This is the amount of money you want to spend per day. Learn more about your budget options|
|This is where in the world you want your ads to appear. You can target or exclude specific countries/regions, states/provinces, cities, or zip/postal codes. Learn more about how language and location targeting affect who can see your ads|
|If you're targeting by location, who exactly should see your ads? People in your targeted locations, people searching for or viewing pages about your targeted locations, or both?|
|This is the language you'll write your ads in. This should match the language of the sites that you'd like your ads to appear on. Learn more about language options in Microsoft Advertising|
|If you're advertising products that require additional caveats for legal or other reasons, select the checkbox to add a disclaimer.|
|Dynamic search ads|
|Select this option to create search ads that are dynamically generated to respond to potential customers' search queries.|
|Enter the URL of your website, and Microsoft Advertising will search it for ad group and keyword suggestions. If your website doesn't have all its necessary content yet, select the My website is not ready checkbox.|
|Get keyword suggestions|
|If you entered a URL for Your website, this is where you'll see our suggested ad groups and keywords. You can also enter a different URL or a word or phrase relevant to your product or service and get keyword suggestions for it. Select the arrows to move ad groups or keywords into the Enter keywords box on the left.|
|If you're entering keywords manually, type or paste them here. In this box, you'll also set the appropriate match type for your keywords. Learn more about keyword match types|
|Add new ad group|
|You likely have more than one facet of your campaign, so it's a good idea to create a separate ad group for each. For example, if you sell men’s clothes, you might have separate ad groups, with separate keyword lists, for dress shirts and casual shirts. Learn more about organizing your account and campaigns|
|Learn about the different types of ads you can create|
|We recommend creating multiple ads in each ad group. Experiment with your wording and keywords so you can see what works best. Here are some tips on writing effective ads|
|Ad extensions are additional pieces of information about your business that you can add to your ads. We will feature the ad extensions that are most relevant to the campaign goal you set at the very start. Learn more about ad extensions|
|This is the amount that you set in the first step. You can make changes to it in this step and see how it affects your estimated performance.|
|Your bid strategy setting tells Microsoft Advertising how you want to manage your bids. Learn more about bid strategies|
|Ad group bid|
|Try changing the bid amounts and see how the performance estimates in the table change. Learn more about these performance estimates|
|Advanced campaign settings|
|Here you have the option to change your campaign's targeting settings.|
After you select Save in the fourth step, your search ads will begin appearing on the Microsoft Search Network shortly, unless there is an error with your account.
If you already have an existing campaign in another online advertising program, such as Google Ads, you can simply import your campaigns into Microsoft Advertising. For more information, see Import campaigns directly from Google Ads.