Three tools are available to help you find the most relevant keywords for your audience and select an appropriate bid to get your ads seen. The data these tools provide is based on historical performance from Microsoft Advertising. For even more help, take a look at What are keywords and how should I build my keyword list?
The data from these tools can help you select and bid on keywords, but it does not predict or guarantee your results.
Tool: Add keywords | |
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Where is it?
Within Microsoft Advertising, from the Campaigns page, click the Keywords tab > Add Keywords (or from the main menu on the left, click All campaigns > Keywords > Add Keywords). Keyword suggestions are currently available to customers in the United States, United Kingdom, Canada, and Australia. |
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Tool: Keyword Planner | |
Where is it?
Within Microsoft Advertising, click Tools and then click Keyword Planner. |
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Tool: Microsoft Advertising Intelligence | |
Where is it?
Add-in for Microsoft Excel 2013, 2010, and 2007, available as a free download from this site. Microsoft Advertising Intelligence is currently available to customers in the United States, United Kingdom, Canada, Australia, New Zealand, France, Germany, India, Spain, Italy, the Netherlands, Denmark, Finland, Sweden, Norway, Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela. |
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Keyword Planner extracts keywords from the HTML code on your website or landing page. If your HTML code contains JavaScript, which generates content at runtime, Keyword Planner will not extract keywords rendered from the JavaScript and you'll see fewer or no keywords.
Want expert advice on your ads? Schedule a no-cost session with a personal Microsoft Advertising consultant