Keyword Planner is now available to all customers, and more capabilities are coming soon!
Choosing keywords is one of the most important aspects of creating and maintaining a successful advertising campaign. But where to start? How do you identify the many possible keywords that describe your business? How much should you bid on those keywords to be competitive with other advertisers?
Keyword Planner can help answer all of these questions and more. Better yet, after identifying potential ad groups with keywords and finding the profitable bids, you can use Keyword Planner to directly save those keywords to your account.
Keyword Planner is a valuable tool for new advertisers and PPC veterans alike. Use it when just starting a campaign or anytime to expand and improve your ads' performance and reach.
Go to Keyword Planner. (When you select the link, you will need to sign in to Microsoft Advertising if you aren't currently signed in.)
You'll get ad group and keyword suggestions with historical statistics, like monthly search volume trends and data, competition, suggested minimum bid, and ad impression share. You can also change the graph's data by selecting Search volume trends, Mobile trends, Breakdown by device, Breakdown by location, Compare to competitor domains, or Compare to market leader domains from the dropdown menu above the graph. You'll also see two tabs below: A tab for suggested keywords and a tab for suggested ad groups to organize those keywords. Be sure to look at both. After reviewing the recommended ad group and keyword suggestions, you can Add selected to estimates or Export the suggestions.
One of the best ways to decide which keywords to use in your campaign is to see how many people are searching using those keywords. Keyword Planner gives you detailed information about keyword search trends as well as data about searches from specific locations or devices. You’ll also get suggested bids, based on the competition for those keywords.
You'll get historical statistics, like monthly search volume trends and data, competition, suggested minimum bids, and ad impression share for your keywords. After reviewing the recommended ad group and keyword suggestions, you can Add selected to estimates or Export the suggestions.
You'll be presented with a bid landscape for all of your keywords. To get detailed estimates in the table, enter a bid in the box above the graph or hover and select any point directly on the graph to choose a bid. To see estimates for a specific bid and budget, enter both a bid and a daily budget.
To change one of your bids, select the bid amount under "Max. CPC" in the table, enter your new bid, and select Save. If your keywords have different bid amounts, the graph will show the estimated number of clicks you'll get for each bid percentage change. To adjust all your bids by the same percentage, hover and select the desired percentage directly in the graph.
After reviewing the recommended ad group and keywords, you can select the Save to account button on the upper right corner to directly save to your account by creating a new campaign or adding to an existing campaign.