Microsoft Shopping Campaigns and product ads are available in Albania, Andorra, Argentina, Aruba, Australia, Austria, Bangladesh, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Brunei, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, Fiji, France, French Guiana, French Polynesia, Germany, Greece, Guam, Guatemala, Guyana, Haiti, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Mongolia, Montenegro, Montserrat, Nepal, Netherlands, New Caledonia, New Zealand, North Macedonia, Norway, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, San Marino, Serbia, Singapore, South Africa, Slovakia, Slovenia, Spain, Sri Lanka, Sweden, Switzerland, the Bahamas, the United Kingdom, the United States, Thailand, Trinidad and Tobago, Turkey, Uruguay, Vatican City, Venezuela, and Vietnam. Learn more
One of the most important things to remember when using shopping campaigns and product ads is to use the same strategies you're already familiar with for your other ads. Techniques like setting appropriate targeting, using negative keywords, and regular monitoring are still important. So as you set up your shopping campaigns, don't forget all those best practices you already know.
A high-quality feed is important in getting your shopping campaign off to a good start. Here are some things to consider:
Images are what make your product ads stand out. Here are some hints on what images to include:
Best practices for product ads are similar to what you probably already do for your text ads. Note that promotional text is no longer available for product ads - we recommend that you use Merchant Promotions instead. Learn more
Now that you have a shopping campaign, you need to consider the cost of your product ads along with your other ads.
Just like text ads, you need to set and monitor your product ad bids to make sure your campaign performs as expected:
Here are a few more things to consider as you create your campaign, and more importantly after it starts running: