Use inline recommendations to update keyword and bids
Use the inline recommendation on the Campaigns tab to update your keywords and bids.
Use inline recommendations on the Campaigns tab to see and apply keyword and bid suggestions, which can help boost impressions and clicks as well as improve ROI. Inline recommendations come from the Recommendation tab. Learn how to Use Microsoft Advertising recommendations to enhance your campaigns.
From the main menu on the far left, click All campaigns.
From the page menu, click Campaigns.
In the Delivery column, if the status is "Eligible" and there is an inline recommendation, you will see a light bulb
Click the light bulb icon, and review the inline recommendations.