About ad distribution

Use ad distribution to select where you want your ads to show. You can choose to have your ads shown on the entire Microsoft Search Network or subsets of it.

Use ad distribution to select where you want your ads to show. You can choose to have your ads shown on the entire search network or subsets of it.

Ad distribution options

Within the search network, you have several options, depending on where you're advertising. You can choose to have your ads shown on the following:

Bing, AOL, and Yahoo owned and operated sites
Bing, AOL, and Yahoo syndicated search partner sites (these are sites that partner with us to use Bing and Yahoo search results -- see this article for more information)
Both
Sponsored Product Ads Retailer Network (these are a collection of retailers who support showing Sponsored Product Ads on their respective sites)

Ads on the search network may also be displayed in the Bing Smart Search results.

Note

When you run the Publisher Performance report, you'll see websites based on these ad distribution rules. To learn how ad language and location targeting affects who sees your ads, see How does ad language and location targeting affect who can see my ads?

How to set ad distribution

Although you set ad distribution when you create a new campaign, it is an ad-group level setting. Here's how to adjust your ad distribution settings:

From the main menu on the left, select All campaigns.
From the page menu, select Ad groups.
In the table, select the name of the ad group you want to edit.
From the page menu, select Settings.
Under Advanced ad group settings, in the Other settings section, select Ad distribution.
Choose whether to show your ads on all parts of the search network, just Bing, AOL, and Yahoo owned and operated sites, or just Bing, AOL, and Yahoo syndicated search partner sites.
Select Save.

Note

To see how to exclude websites that aren't giving you the results you want, see How to prevent your ads from showing to certain people.