Review your campaign data by a specific pivot or dimension

Reports can give you customized details about certain aspects (or dimensions) of your campaigns in easy-to-read tables and graphs. For example, you can see search terms or top mover data.
Important

We've consolidated dimensions reports in our new reporting user interface. All reports are now located under Reports > Default reports in the top menu. Use the Location in UI column below for instructions on how to find each type of report.

Reports can give you customized details about certain aspects (or dimensions) of your campaigns. For example, you can select the Time report and get key performance indicators (KPIs) by day of the week - or other date ranges. Select the Geographical location report and get KPIs broken down by state/province and country/region.

Maybe you'd like to compare the conversion rates for your campaigns on Friday with those on Saturday. Or perhaps you're curious about how many clicks you're getting in one city versus another. The following reports can help answer those questions, and more.

Report name Location in UI Description
Time Time reports are found in the campaign UI. Select Ad Schedule > Time (eg., Day, Hour, Week). You can also add time columns to your individual reports. This table displays performance data based on the date option you select (Date, Day of week, Hour of day, Week, Month, Year, Quarter). The graph has the same performance trend format that's used with the Campaigns, Ad groups, and Ads tabs.
Search terms Select Reports > Default reports > Performance > Search term. This table displays what people are searching for when your ads are shown. Use this to find new keywords to add, or negative keywords to remove from your campaigns.
Shopping Select Reports > Default reports > Product ads > Product dimension. This table displays performance data for shopping campaigns by all available dimensions and product attributes, such as category, brand, store and item ID. Item ID is the most granular level possible.
Geographical location Select Reports > Default reports > Targeting > Geographic. This table displays performance data by targeted locations.
Publisher website Select Reports > Default reports > Performance > Website URL (publisher). This table lists performance data for both search results pages and Windows apps where your ads appear.
Call forwarding detail Select Reports > Default reports > Ad extensions > Call forwarding detail. This table lists details for each of the calls made to your call forwarding number.
User location Select Reports > Default reports > Targeting > User location. This table displays performance data, organized by country, state, metro area, city, county, postal code, and radius for each campaign and ad group.
Landing page Select Reports > Default reports > Performance > Destination URL. This table displays performance data organized by landing page for each campaign and ad group.
Age and gender Select Reports > Default reports > Targeting > Age and gender. This table displays the estimated performance data, organized by gender and age group for each campaign and ad group.
Labels Select Reports > Default reports > Labels. This table displays performance data based on the label you select (keyword, ad, ad group, campaign).

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