Review your campaign data by a specific pivot or dimension

Dimensions give you customized details about certain aspects (or dimensions) of your campaigns in easy-to-read tables and graphs. For example, you can see search terms or top mover data.

Maybe you'd like to compare the conversion rates for your campaigns on Friday with those on Saturday. Or perhaps you're curious about how many clicks you're getting in one city versus another. Dimensions can help answer those questions, and more.

Dimensions give you customized details about certain aspects (or dimensions) of your campaigns. The tables and graphs for the dimensions are based on the full reports you find on the Reports page, but quickly available right on the Campaigns page. That date information you wanted? Select the Time and get key performance indicators (KPIs) by day of the week - or other date ranges. Interested in target locations? Select the Geographical location dimension and get KPIs broken down by state/province and country/region.

There are several dimensions to choose from. Search terms is the default selection. Clicking a dimension quickly displays a summary table and performance graph. They include:

Dimension name Description
Time This table displays performance data based on the date option you select (Date, Day of week, Hour of day, Week, Month, Year, Quarter). The graph has the same performance trend format that's used with the Campaigns, Ad groups, and Ads tabs.
Search terms This table displays what people are searching for when your ads are shown. Use this to find new keywords to add, or negative keywords to remove from your campaigns.
Shopping This table displays performance data for shopping campaigns by all available dimensions and product attributes, such as category, brand, store and item ID. Item ID is the most granular level possible.
Geographical location This table displays performance data by targeted locations.
Publisher website This table lists performance data for both search results pages and Windows apps where your ads appear.
Call forwarding detail This table lists details for each of the calls made to your call forwarding number.
Top movers This table identifies the campaigns and ad groups responsible for the biggest changes (both increases and decreases) in clicks and spend during a specified time period, and suggests possible causes and actions for each change.
User location This table displays performance data, organized by country, state, metro area, city, county, postal code, and radius for each campaign and ad group.
Landing page This table displays performance data organized by landing page for each campaign and ad group.
Age and gender This table displays the estimated performance data, organized by gender and age group for each campaign and ad group.
Labels This table displays performance data based on the label you select (keyword, ad, ad group, campaign).

Get started with dimension graphs

Use dimensions to compare conversion rates for your campaigns by date, to see how many clicks you’re getting in one city versus another, or to see KPIs broken down by state/province and country/region.

  1. From the global menu at the top of the page, click Reports > Dimensions.
  2. Select Basic, Time, Labels, Locations, or Shopping.
  3. Select the dimension you want to review.

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