You've gained valuable insights from tracking click-through rate (CTR), average ad position, cost per click (CPC), conversions, and conversion rate from the Campaigns page tabs or performance reports. Here are some ways to use that information to improve the freshness, relevance, and performance of your campaign.
It can take up to a couple of weeks for results from your changes to start showing up. So it's a good idea to regularly run performance reports every two to four weeks.
Improve your click-through rate (CTR). |
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Why: A higher CTR means your ads are being clicked more. How:
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Improve the average position of your ads on webpages. |
Why: Ads in positions 1 through 8 of page 1 are most likely to be seen by potential customers. How:
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Make sure your average cost per click (CPC) is in the range you expect based on your conversion rate, ad position, and your desired ROI. |
Why: Average CPC can help you determine if you're getting a good return on investment based on the number of clicks you're getting and paying for. How:
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Boost your conversions and conversion rate. |
Why: Conversions are the actions you want customers to complete after viewing your ad; the more you get, the more successful your campaign. Conversion rates consistently below the 2% to 3% range can mean fewer conversions and a lower ROI. How:
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Want expert advice on your ads? Schedule a no-cost session with a personal Microsoft Advertising consultant.