Add clickable button to your ad with Action Extensions.
Add a call-to-action button in your text ad with Action Extensions. Clicking on the button lets customers instantly interact with the ad to place an order, book a hotel, send a message, and more. There are currently 62 preset action types you can choose from. Take a look at the all of the action types available by downloading a spreadsheet containing the full list.
This extension is clickable and will appear next to your ad’s description. You can use Action Extensions with other ad extensions.
Ability to set up in: All Bing markets.
Serves in: All Bing markets.
Due to character limit restrictions, not all action types are supported for all 12 languages. Check out the full list of action types here.
Language
Action types not supported
Dutch
Post Job
French
Find Store, New Cars, Test Drive, Used Cars, View Cars, Visit Store
German
Free Play, Free Quote, Free Trial, Start Free, Used Cars
Italian
Free Quote
Norwegian
Free Trial
Action Extensions can be created or edited at the account, campaign, or ad group level. To select the level you want to make the changes in, select Account, Campaign, or Ad group below the Ad Extensions tab.
From the main menu on the left, click All campaigns.
From the page menu, click Campaigns or Ad groups.
In the table, click the campaign or ad group you want to add an extension to.
From the page menu, click Ads & extensions.
From the top of the page, click Extensions.
If not already selected, click Action Extensions and select Account, Campaign, or Ad group.
Click Create ad extension > Add new Action Extension.
Select the campaigns or ad groups you want to add Action Extensions to.
From the Available Action Extensions list, select the Action Extension that you want to associate with the selected campaigns or ad groups, and click Done.
Select the Action Extensions from the Availabile Action Extensions table.
Click Save.
Click Campaigns at the top of the page.
Click the Ad Extensions tab.
If not already selected, click Action Extension.
Click Create ad extension.
Select the campaigns or ad groups you want to add the extension to and click Done.
Select the available Action Extensions and click Save.