Dynamic text is a word or phrase that is automatically inserted into your ad title, ad text, or display URL.
Using dynamic text helps create more relevant ad copy and tailors ads to a user's actual searched term. This can help you get more clicks and conversions.
There are different types of dynamic text:
You can also use dynamic text to update multiple ads ad once. Details are in the links below.
Here's how you create an ad with dynamic text:
And here's the result:
{KeyWord} is an example of dynamic text. When you use {KeyWord} in your ad title and text, Microsoft Advertising automatically inserts your keyword, or the term the customer searched on that matches your keyword, into the ad when that ad is displayed.