What's new in Microsoft Advertising?

What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" JULY 2019
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Never miss a critical alert

Stay on top of all your notifications by clicking the bell icon at the top of every page in Microsoft Advertising.

Learn more about notifications.

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"" "" JUNE 2019
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Farewell, Opportunities... Hello, Recommendations!

Microsoft Advertising is retiring the Opportunities page and replacing it with the Recommendations tab. Recommendations are AI-driven suggestions with one goal in mind: Improving your campaign performance. We'll recommend new and existing features that can help you get the most out of your budget.

Learn more about the Recommendations tab.

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"" "" MAY 2019
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Conversion metrics update

Conversion rate and CPA (cost per acquisition) are now based only on clicks that could lead to conversions, so you’re getting the most accurate conversion information possible for your campaigns.

Learn more about conversion goal metric data.

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"" "" APRIL 2019
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Hello from Microsoft Advertising

Bing Ads is now Microsoft Advertising. Our new name reflects how we're growing our advertising solutions to help you reach more customers. Learn more about our name change.

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