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Use the IF function to customize your ad on the fly
By adding an IF function to an Expanded Text Ad, you can make specific words or phrases appear depending on a searcher's device or audience. You no longer need to have separate campaigns or ad groups based on device or audience!
In-market audiences now available in the United Kingdom, Canada, and Australia
Advertisers in the United Kingdom, Canada, and Australia can now target in-market audiences, which are curated lists of customers who have shown purchase intent signals within a particular category.