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What's new in Microsoft Advertising?

What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" JUNE 2020
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Copy and paste entire campaigns and ad groups

We've expanded the scope of copying and pasting in Microsoft Advertising! You can now copy and paste entire campaigns and ad groups instead of creating new ones from scratch.

Learn more about copying and pasting.

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"" "" MAY 2020
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Parallel tracking gets customers to your landing page more quickly

Parallel tracking allows you to load your landing pages immediately upon an ad click, without taking customers through any tracking URLs first. Tracking URLs will continue to work via a parallel click process that will happen in the background, without affecting the customer's experience.

Faster page load times, better ad performance, and the same great tracking! Learn more about parallel tracking.

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"" "" APRIL 2020
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New conversion goal options

Two new settings for conversion goals can help you focus on your most important campaign data and measure the true value of your ads.

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