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Parallel tracking gets customers to your landing page more quickly
Parallel tracking allows you to load your landing pages immediately upon an ad click, without taking customers through any tracking URLs first. Tracking URLs will continue to work via a parallel click process that will happen in the background, without affecting the customer's experience.
Faster page load times, better ad performance, and the same great tracking! Learn more about parallel tracking.
New conversion goal options
Two new settings for conversion goals can help you focus on your most important campaign data and measure the true value of your ads.