What's new in Microsoft Advertising?

What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" OCTOBER 2019
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Upcoming change to budget types

The accelerated budget type is being deprecated for all ad campaign types except audience campaigns. Starting November 1, 2019, all search, shopping, and dynamic search ad campaigns will use standard budget delivery regardless of the budget type that you have set. With a standard budget, Microsoft Advertising will intelligently pick and choose the right time to serve your ads with the intent of optimizing your performance.

Read the announcement (English only).

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Manager accounts

As part of a larger effort to make it easier to manage multiple accounts, we're renaming customer to manager account. A manager account is a parent account that's home to one or multiple accounts.

Read the announcement (English only).

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"" "" AUGUST 2019
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Associate audiences at the campaign level

You can now associate audience lists at the campaign level as well as the ad-group level. That means you can save time by associating audiences across your entire campaign with a single click!

Learn more about applying campaign-level associations.

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