Microsoft Advertising can save you time by automatically making changes to your campaigns based on criteria you define. These are called automated rules. Here are a few ways to use the rules to help with campaign management (the settings provided are for example only — adjust yours as appropriate for your own campaign and advertising goals):
Want to display ads for a limited-time-only sale without getting up at midnight to enable that special-event campaign? You can enable the campaign through an automated rule. You can also create a second rule to stop the campaign at the end of the day.
Before creating the rules, you need to create your special-event campaign, complete with keywords and ads. Set that campaign to Paused. Once you've got your campaign ready, create the first rule to start the campaign and the second rule to pause it again at the end of the day:
Sometimes certain ads or keywords just don't work out. Maybe your ad is getting lots of impressions, but no clicks, or you're getting clicks but no conversions. That's costing you money you don't need to spend. Here's an example of how you can pause ads based on performance criteria.
If you've got some keywords and ads that are performing well and want to make sure they are consistently seen by as many searchers as possible, try this:
It's your best-performing campaign: Clicks are high and so are conversions. Then suddenly all the clicks stop. What happened? It might be as simple as running out of budget. Now you're losing customers because your ads have stopped displaying. You can automatically increase your budget for that star campaign.
You can also set an automated rule to notify you by email -- but not to make any changes -- when certain criteria are met.
When the criteria are met, we will send you an email notifying you. You can edit, pause, or delete this rule the same as any other rule (see this article for more information).
These emails will only be sent to the author of the rule. If more than one person with access to the same campaign wishes to receive the same notification, each person will need to create his/her own rule.