How to prevent your ads from showing to certain people

How to prevent your ads from showing to certain people

If you want to prevent your ad from appearing in specific locations, on specific web sites within the search network, or prevent your ads from displaying to certain IP addresses, you can configure exclusions.

To prevent your ads from showing in specific locations

1. Click Campaigns located at the top of the page.
2. To exclude specific locations at the campaign level:
   1. Click the Campaigns tab.
   2. Click the name of the campaign (in the Campaign column) that you want to edit.
   3. Click the Settings tab.
3. To exclude specific locations at the ad group level:
   1. Click the Ad groups tab.
   2. Click on the ad group title (in the Ad group column) that you want to edit.
   3. Click Settings.
4. Click Edit location targets next to Location and then select Let me choose specific locations.
5. Select locations you want to exclude — cities and metro areas within the United States, Canada, United Kingdom, France, and Australia; states/provinces; countries/regions; or postal codes — by searching for your specific location and clicking Exclude from the search results. (Note: You cannot exclude using radius targeting.)
6. Click Done.

To prevent specific websites from showing your ads

1. Click Campaigns located along the top of the page.
2. To exclude specific locations at the campaign level:
   1. Click the Campaigns tab.
   2. Click the name of the campaign (in the Campaign column) that you want to edit.
   3. Click the Settings tab.
3. To exclude specific locations at the ad group level:
   1. Click the Ad groups tab.
   2. Click on the ad group title (in the Ad group column) that you want to edit.
   3. Click Settings.
4. Select the checkbox next the campaigns or ad groups where you want to add the exclusion.
5. Click Edit, and then click Other changes.
6. In the Campaign settings list, select Website exclusions.
7. In the Website exclusions box, enter websites that you do not want to show your ads, one website per line (for example, www.contoso.com). To exclude your ads from an entire domain, leave off the "www" prefix (for example, contoso.com).
8. After you are done making your changes, click Apply.

Notes

• You can specify a maximum of 2,500 URLs to exclude.
• Each URL must specify the domain name, and can specify one subdomain name and a maximum of two directories.
• Duplicate URLs are not added.
• Ad-group-level website exclusions override campaign-level website exclusions.

To block specific IP addresses from seeing your ads

1. Click Campaigns located along the top of the page.
2. Click the Campaigns tab located in the middle of the page.
3. Select the checkbox next the campaigns where you want to add the exclusion.
4. Click Edit, and then click Other changes.
5. In the Campaign settings list, select IP address exclusions.
6. In the IP address exclusions box, enter the IP addresses that you want to be blocked from seeing your ads. Enter one IP address per line. You can also add a range of addresses using a wildcard character (*).
7. After you are done making your changes, click Apply.

Notes

• IP exclusions must be added at the campaign level, not the ad group level.
• You can exclude a maximum of 100 IP addresses (or IP address ranges) per campaign.
• You can only exclude IPv4 addresses. These addresses must include all four octets, each with an integer that ranges from 0 - 255. Only the last octet can be a wildcard character (*). For example,127.0.0.*. This would include all IP addresses from 127.0.0.0 to 127.0.0.255.