What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

MAY 2024

AI-generated creatives for Display ads

Add relevant, eye-catching creatives to your Display ads with ease. Our AI pulls text and images from your Final URL to automatically provide you with Recommended creatives to choose from. Once you choose a creative, you can select the display placements where you want it to serve and have the option to edit it. You can edit the text, call to action, and image of your creatives at any time. You can also replace the image by choosing from our Recommended images or adding an image from the Asset library. This allows you to fine-tune your creatives to meet your advertising needs.

New Microsoft Advertising navigation experience

We've updated the Microsoft Advertising navigation experience to help you maximize efficiency while you're managing your accounts. Learn more about our new look.

MARCH 2024

Performance Max campaigns

Performance Max enables advertisers to easily create and manage campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals—across the entire Microsoft Advertising Network. Instead of manually creating ads, all you need to do is add assets, such as text and images, to your asset groups. Then, Microsoft AI will determine the most optimal assets and audiences for your ads so you can capture the attention of customers who are ready to buy your product or service. For information on creating a Performance Max campaign, please see Create a Performance Max campaign.

New Microsoft Advertising account creation experience

We've updated our account creation experience to help you easily and seamlessly sign up for a Microsoft Advertising account. You have the option to create your first Performance Max campaign along with your new account. With Performance Max, you can efficiently create and manage your campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals across the entire Microsoft Advertising Network. This is a helpful way for most advertisers to get started. Note: You have access to a streamlined version of Performance Max during account creation. However, after creating your account and campaign, you'll have access to the full range of Performance Max features.

Frequency limit for audience campaigns

You have the option to set a frequency limit for your Audience campaigns (Connected TV, Display, Native, and Video Ad campaigns) to control how often a potential customer sees your ad. You can choose to limit how many times a customer sees your ad per hour, day, and/or week. To set a frequency limit, turn on the Frequency limit toggle below Default bid during campaign creation or in your campaign settings.

FEBRUARY 2024

New enhanced consolidated billing experience is now live

With enhanced consolidated billing, you can:

  • Associate accounts that bill to you with created billing groups, so that you can receive a consolidated monthly invoice.
  • Create and customize billing groups for multiple invoices.
  • Get consolidated monthly invoices for managed billing groups.
  • Split original consolidated monthly invoice as desired.
New campaign creation experience

Microsoft Advertising has a redesigned layout for creating campaigns that’s easy-to-use and streamlined to help you get your ad campaigns up and running. Simply choose the right goal for your desired campaign and ad types, tailor your settings to meet your advertising needs, and start serving your ads on the Microsoft Advertising Network.

Display ads

Display ads captivate your target audience and showcase your brand with eye-catching, customized image ads. These ads offer a variety of cross-device display placements for you to choose from, including banner, billboard, and half-page. You can fine-tune exactly how you want your images to appear in these placements, offering you more creative control over how your brand is presented. Display ads serve in audience campaigns to help you reach your ideal audience and deliver results.

Third-party measurement for online video ads

Microsoft Advertising partners with Integral Ad Science (IAS), a third-party measurement provider that collects metrics on online video ads (such as viewability, brand safety, and invalid traffic rates) and reports them to you. After connecting third-party measurement to your ads, you have access to their metrics. Please note that Microsoft Advertising automatically collects metrics and reports for all ads. You always have access to these, regardless of whether you choose to connect to third-party measurement. For more information about setting up IAS for online video ads, see Connecting your ads to third-party measurement partners.

NOVEMBER 2023

Video ads and Connected TV (CTV) ads

Video ads and Connected TV (CTV) ads are designed to drive brand awareness and help you engage your target audience, expanding your reach and views. With each ad type, you can showcase your videos to your target audience while they're streaming media. Video ads serve on websites across computer, tablet, and mobile devices and may appear in outstream and instream placements on the Microsoft Advertising Network. CTV ads appear in shows and/or channels and can be targeted by genre.

APRIL 2023

Professional services ads

Professional services ads are part of our vertical ads—engaging, feed-based ads that increase awareness and drive conversions. Professional services ads include: Doctor & clinic ads, Insurance service ads (global), Tax service ads, Real estate service (global), and Home service ads (global). See the market-level restrictions and check back in, because we'll be adding more ad types.

MARCH 2023

The Microsoft Ads and Listings module on PrestaShop

Microsoft Advertising has partnered with PrestaShop to create the Microsoft Ads and Listings module. The module allows you to easily synchronize your full e-commerce product catalog directly to the Microsoft Merchant Center. Products are then showcased automatically for free across Microsoft Bing and Microsoft Start placements. You can also create a smart shopping campaign, view your paid marketing performance, and leverage these insights to increase reach across the Microsoft Audience and Search Networks.

FEBRUARY 2023

Create custom domains for your business with Smart Pages

Custom domains allow you fine-tuned control over how your business appears to potential customers. By creating a unique custom domain, you allow customers to share your URL more easily. Learn more about custom domains.

JANUARY 2023

The Microsoft Ads and Listings app on BigCommerce

Microsoft Advertising and BigCommerce have partnered to create the Microsoft Ads and Listings app. The app allows you to easily synchronize your full e-commerce product catalog directly to the Microsoft Merchant Center. Products are then showcased automatically for free across Microsoft Bing and Microsoft Start placements and/or in paid smart shopping campaigns. The app also provides you the opportunity to view your marketing performance and insights to increase reach across the Microsoft Search and Audience Networks.

OCTOBER 2022

Globally available vertical ads: Automotive ads, Credit card ads, Cruise ads, and Tours and activities ads

Vertical ads are engaging, feed-based ads that increase awareness and drive conversions. Our matching algorithm will do all the work to find the optimal queries to show your ad on a product-by-product basis while you sit back and enjoy the increased ROI (return on investment). Now, no matter where you are, you can advertise with Automotive ads, Credit card ads, Cruise ads, and Tours and activities ads.

SEPTEMBER 2022

Smart Campaigns with Multi-platform allows you to easily manage all aspects of your social and search advertising presence in one place

Smart Campaigns with Multi-platform is your one-stop shop for managing your search advertising and social media presence across platforms.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon! Want early access? Join our Multi-platform waitlist

Add image extensions to your responsive search ads

As you create your responsive search ads, you can now display image extensions to make your ads stand out. You can easily add images from your website to your ads or choose from existing uploaded images and stock images. Learn more about adding image extensions to your responsive search ads.

AUGUST 2022

Add dynamic ad targets for specific pages on your website

As you create dynamic search ads, you can now add dynamic ad targets for specific pages (i.e., subdomains) on your website. Adding dynamic ad targets for subdomains on your website is a good idea if you want to set different bids for different parts of your website. They also help ensure you're not targeting parts of your website that aren't relevant to your campaign goal. Learn more about subdomains for dynamic search ads.

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