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Microsoft Merchant Center allows you to create a catalog feed, which includes images and other information about your products, so that your products can display on the Microsoft Search Network.
Product ads allow you to include product details such as image and price within your ads, delivering key information about the product offers that will help users make informed decisions before clicking on your ads (which often improves conversions). Product ads pull inventory from the Microsoft Merchant Centercatalog feed files that you submit.
This article explains how to get started with product ads.