How do I add a clickable phone number to my ad?

Use a Call Extension to let customers contact you with just a click or a call. You can also use a forwarding number to help track the performance of your ad.

Important

On all devices using a Microsoft Advertising forwarding number, this feature is only available in the United States and United Kingdom.

Want customers to contact you quickly with just a click or a call? Just include a link to your company’s phone number using a Call Extension. A Call Extension is a phone number that is displayed directly in your search ad. You can enter one Call Extension per campaign.

You can either use your own phone number or use a Microsoft Advertising forwarding phone number. A Microsoft Advertising forwarding phone number is a unique phone number that is routed to your business phone number. With a Microsoft Advertising forwarding number, you can track all calls from your ad so that you can analyze the ad’s performance. To learn more, see Call Extensions.

Ability to set up in: All Bing markets

Serves in: Available in the United States and United Kingdom on all devices. Available in all other Bing markets on smartphones only, except for Belgium and China.

To create a Call Extension:

Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

From the main menu on the left, click All campaigns.
From the page menu, click Campaigns or Ad groups.
In the table, click the campaign or ad group you want to add an extension to.
From the page menu, click Ads & extensions.
From the top of the page, click Extensions.
If not already selected, click Call Extensions.
Click Create ad extension.
Select the campaigns you want to add the Call Extension to and click Done.
Click Add new Call Extensions.
Enter your phone number.
Select On all devices using a Microsoft Advertising forwarding number or On smartphones using my own phone number.
Select the links you want to display: Both my website and the phone number or Just the phone number.
Click Save.

On the Campaigns page, click Ad Extensions.
Click Call Extensions from the drop-down menu.
Click Create ad extension.
Select the appropriate Campaign and Country/Region.
Enter your phone number.
Select On all devices using a Microsoft Advertising forwarding number or On smartphones using my own phone number.
Select the links you want to display: Both my website and the phone number or Just the phone number.
Click Save.

Want to make your ads even more effective? Add Location Extensions to make it easy for customers to find your local business, and add Sitelink Extensions to boost traffic and take customers to specific pages on your site.