Getting started with Microsoft Advertising Editor is simple. Download, install, and then launch Microsoft Advertising Editor. Every time you sign in, you'll complete three basic steps: Get changes (or download your account data) from Microsoft Advertising, make changes to your campaigns in Microsoft Advertising Editor, and then Post (upload) your changes back to Microsoft Advertising.
Apart from installation, your first step is to get (or download) campaign data from your Microsoft Advertising account. After entering your user name and password, you'll be prompted to choose which campaigns to get. For agencies with multiple accounts, you can choose to only get specific ones. Keep in mind that if you have multiple accounts, it can sometimes take several minutes to get your data.
Whenever you want to get your current campaign data from Microsoft Advertising, use the Get changes button in the toolbar. You can then make your changes and Post back to Microsoft Advertising.
These are the steps you'll go through every time you sign in to Microsoft Advertising Editor: Get your accounts, make changes to your campaigns, and then post when you're done.
Getting started. You can either create new campaigns or import existing campaigns from Yahoo or Google Ads easily.
Managing your campaign. Microsoft Advertising Editor has many tools to make managing your campaigns easy.
Example. Let'wqs say you want to keep your ads relevant and make sure they're shown on the first page of search results. You'll want to update your bids. You can use Microsoft Advertising Editor's bid estimation tool to review bids individually or in bulk.
Select Apply est. bid for first page to choose the type of bid to apply to your keywords.
Note: Based on Microsoft research, we recommend a bid of at least $0.30 USD for all keywords. Even though the minimum bid is only $0.05, keywords with bids this low usually can't compete with bids from other advertisers on the same keywords; and, as a result, your ads won't show.
Once you're done updating your campaigns, it's important to post your account changes so your new campaigns, keywords, and bids can start running immediately. Don't forget to double-check your language and location settings, as these can affect where we show your ads.
To update your account, select the Post button in the toolbar—and, that's it!
Note: You should post your changes at the end of each session in Microsoft Advertising Editor.
Microsoft Advertising Editor is a powerful desktop tool, but not everything can be managed offline. Below are some features that we advise you manage in Microsoft Advertising:
Please note this is not a comprehensive list and there are some other features that are only available online.