Image guidelines and policies
Image guidelines and policies
Learn about Microsoft Advertising policies and guidelines for images.When you're adding images to your ads, whether they're images you upload, you want to make sure that the images you use abide by Microsoft Advertising's guidelines and policies.
Image requirements for ad extensions
The requirements for adding an image to an extension are:
- Accepted file types for images: JPEG, JPG, PNG, and GIF (without animation).
- 4:3 aspect ratio is required for the extension to be eligible to serve on Bing.
- Images must be relevant to the ad and landing page(s).
- We recommend that the image can also be found on the ad's landing page to ensure relevance.
- Upload high-resolution images only so they do not pixelate or degrade across screens.
- Images that are text-only, text-heavy, or contain phone numbers are not permitted.
- Text that functions as part of a logo is acceptable.
- For PNG images, the recommended best practice is to not use a transparent background.
When you upload an image, it'll automatically be cropped to four preset aspect ratios for your use.
If you're dissatisfied with the images auto-cropped into the four aspect ratios, you can upload your own images individually. Just make sure they adhere to the following specifications once they have been manually cropped.
Image dimensions for upload are limited to:
- Minimum image dimensions: 760 x 400 pixels
- Maximum image dimensions: 1900 x 1000 pixels
- Recommended image dimensions: 1200 x 628 pixels
| Aspect ratio | Min. dimensions (pixels) | Max. dimensions (pixels) |
|---|---|---|
| 1.2 : 1 | 300 x 250 | 1200 x 1000 |
| 4 : 3 | 100 x 75 | 1333 x 1000 |
| 1.5 : 1 | 300 x 200 | 1500 x 1000 |
| 16 : 9 | 640 x 360 | 1778 x 1000 |
Best practice for audience ad images
Here are some things to keep in mind when considering images for your audience ads:
- Make sure you're uploading high-quality images to make your ad stand out.
- Choose images that align with your brand.
Stock image policies
Microsoft has partnered with Shutterstock to provide you with quality images you can use in your ads for free. You can use up to 1000 stock images.
There are some important Shutterstock stock image policies you must comply with:
- Images can only be used in ads created and served from Microsoft Advertising in their original, unaltered form.
- Images may not be used for adult content or unlawful content that infringes on any third party's trademark or intellectual property rights.
- Images may not portray any person depicted in the image that is offensive, including the person in connection to adult content.
- Images may not be used as trademark, service mark, or logo.
Image requirements
If you advertise on the Google Display Network or Facebook Audience Network, you can use the same creative assets for your Microsoft Advertising campaigns.
- Accepted file types for images: JPEG, PNG, and GIF (without animation).
- Images with text overlays are not allowed.
- Upload high-resolution images only so they do not pixelate or degrade across screens.
- Images must be relevant to the ad and landing page(s).
- We recommend that the image can also be found on the ad's landing page to ensure relevance.
- Note that your images may be cropped or used with headline overlays in their final ad placement.
When you upload an image, it'll automatically be cropped to four preset aspect ratios you can choose from. If you're dissatisfied with the images auto-cropped into the four aspect ratios, you can upload and edit your own images individually using Microsoft Advertising online. Just make sure they adhere to the following specifications once they have been manually cropped. Image dimensions for upload are limited to:
- Minimum image dimensions: 703 x 368 pixels
- Recommended image dimensions: 1200 x 628 pixels or higher
Microsoft Advertising image policies
To learn more about Microsoft Advertising's image policies, visit Image, audio, and video policies.