Image guidelines and policies

Learn about Microsoft Advertising policies and guidelines for images.

When you're adding images to your ads, whether they're images you upload, you want to make sure that the images you use abide by Microsoft Advertising's guidelines and policies.

Best practice for audience ad images

Here are some things to keep in mind when considering images for your audience ads:

  • Make sure you're uploading high-quality images to make your ad stand out.
  • Choose images that align with your brand.

Image requirements

If you advertise on the Google Display Network or Facebook Audience Network, you can use the same creative assets for your Microsoft Advertising campaigns.

  • Accepted file types for images: JPEG, PNG, and GIF (without animation).
  • Images with text overlays are not allowed.
  • Upload high-resolution images only so they do not pixelate or degrade across screens.
  • Images must be relevant to the ad and landing page(s).
  • We recommend that the image can also be found on the ad's landing page to ensure relevance.
  • Note that your images may be cropped or used with headline overlays in their final ad placement.

When you upload an image, it'll automatically be cropped to four preset aspect ratios you can choose from. If you're dissatisfied with the images auto-cropped into the four aspect ratios, you can upload and edit your own images individually using Microsoft Advertising online. Just make sure they adhere to the following specifications once they have been manually cropped. Image dimensions for upload are limited to:

  • Minimum image dimensions: 703 x 368 pixels
  • Recommended image dimensions: 1200 x 628 pixels or higher

Microsoft Advertising image policies

To learn more about Microsoft Advertising's image policies, visit Image, audio, and video policies.

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