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Microsoft Advertising Editor has combined both simple and advanced search into a tree view on the left panel and a search box at the center, directly under the toolbar. The tree view allows you to refine your search to ad groups, campaigns, or both and the search box allows you to apply filters to search an account for items that match the criteria you specify.
You can filter your search of ad groups and campaigns in the box at the top of the tree view on the left panel. This is especially helpful when there are several campaigns and ad groups to navigate through.
In the Search campaigns box on the left panel, select the three vertical dots on the right side of the box. This will generate a dropdown menu from which you can choose Search on campaign and ad group name, Search on campaign name, or Search on ad group name. Select whichever option would best help narrow your search and type your search phrase into the box. All relevant campaign and/or ad group names will be shown, whether they are active or paused.
Upon selecting the search box, filter suggestions will automatically appear in a dropdown menu. You can filter by: Campaign type, bid strategy, ad group status, items with errors, warning type, recommendation type, and many more. Up to 20 filter types can be used at one time.
You can even apply multiple filters to get very specific results. Let’s say you want to find all search campaigns that use a manual CPC bid strategy.
Here are a few ways you can use filters for your searches:
Let’s say you want to find all the ad groups that contain a certain word.
Let’s say you want to find expanded text ads that don’t contain a certain word in the headline.
After entering a search, select the save icon and enter a name for your saved search. To use your saved search, select the search box and select the name of your search. While you can save filters as often as you'd like, we'll always include the 10 most recent saved searches in the dropdown menu on the search bar.