About advanced search and filtering

About advanced search and filtering

Microsoft Advertising Editor has combined both simple and advanced search into a unified search box directly under the toolbar. Here, you can search an account for items that match the criteria that you specify. Filter suggestions will automatically appear in a drop-down menu, based on what you’re typing.

Apply filters to narrow your search

Click the search box and select the filter from the drop-down menu that you’d like to apply. You can filter by: Campaign type, bid strategy, ad group status, items with errors, warning type, recommendation type, and many more. Up to 20 filters types can be used at one time.

The tree view and type list in the left pane can also be filtered to show specific kinds of campaigns, ad groups, types, and recommendations.

Save a search so you can use it again

After entering a search, click the save icon and enter a name for your saved search. To use your saved search, click the search box and select the name of your search. While you can save filters as often as you'd like, we'll always include the 10 most recent ones in the drop down menu on the search bar.

Here are a few ways you can use filters for your searches:

How to apply multiple filters

You can apply multiple filters to get very specific results. Let’s say you want to find all search campaigns that use a manual CPC bid strategy.

1. In the tree view, select the campaign you’d like to search.
2. Click the search box and select Campaign type.
3. Click the search box next to the filter you just created and select Search.
4. Click Apply.
5. Click the search box next to the filter you just created and select Bid strategy type.
6. In the drop down, click Manual CPC and then click Apply.

How to apply “contains” filters

Let’s say you want to find all the ad groups that contain a certain word.

1. In the type list, click Ad groups.
2. Click the search box and select Ad groups.
3. Select contains and enter the word.
4. Click Apply.

How to apply "does not contain any of" filters

Let’s say you want to find expanded text ads that don’t contain a certain word in the headline.

1. In the type list, click Ads and extensionsand then click Expanded text ads.
2. Click the search box and select Title Part 1.
3. Select does not contain and enter the word.
4. Click Apply.